Tag: demographics
Consumer Spending and Financial Behavior | Fall 2025
Discover key fall spending trends and how multicultural consumers are reshaping financial behavior in the U.S. with emerging insights and market signals.
America Now 2026: Understanding the Consumer Response to a Nation in Flux
Explore how authenticity and cultural relevance drive brand trust in 2026 as consumers seek protection, creativity, and genuine connection.
“Where Code Meets Culture” by Amit Shah
“Where Code Meets Culture” by Amit Shah explores how technology, AI, and culture intersect—reshaping marketing, insights, and human creativity.
Ask Collage is Live: Redefining How Brands Discover Growth
Today, we officially launch Ask Collage, a groundbreaking advancement in our mission to redefine how brands discover new growth opportunities.
From Signals to Strategy: How Collage Is Shaping the Future of AI in Consumer Insights
For decades, consumer insights have been the bridge between brands and the people they serve. Our industry has always embraced new technologies to make research faster, smarter, and more actionable. From turning email into a feedback engine to harnessing early natural language processing for coding open-ended questions. Today, we’re entering another transformation: AI at scale, […]
Cultural Fluency: The Strategic Growth Currency for Today’s Marketers
Discover how cultural fluency drives brand growth by connecting with diverse audiences authentically and effectively.
Scaling Back DEI Could Cost You Up to One-third of Your Consumers
Consumers are noticing—and responding—when companies reduce their diversity, equity, and inclusion (DEI) initiatives.
The Longevity Revolution: Marketing to an Aging and Evolving America
Explore Collage’s “Three Big Ideas” for adapting your brand strategy to the shifting generational landscape for the Longevity Revolution.
Drive Brand Relevance with Gen Z Consumers
Self-discovery isn’t slowing down as Gen Z ages into adulthood. Race, gender and sexuality are all increasing in importance as part of their sense of identity. Learn more about Gen Z Americans’ unique perspectives and motivations.
Embrace Multicultural Terminology: Showing Empathy and Driving Empowerment
Understanding and embracing Multicultural terminology is key to connecting with diverse America. Apply these findings and action steps to signal empathy, understanding, and respect for Multicultural consumers.