Tag: demographics
Ask Collage is Live: Redefining How Brands Discover Growth
Today, we officially launch Ask Collage, a groundbreaking advancement in our mission to redefine how brands discover new growth opportunities.
From Signals to Strategy: How Collage Is Shaping the Future of AI in Consumer Insights
For decades, consumer insights have been the bridge between brands and the people they serve. Our industry has always embraced new technologies to make research faster, smarter, and more actionable. From turning email into a feedback engine to harnessing early natural language processing for coding open-ended questions. Today, we’re entering another transformation: AI at scale, […]
Cultural Fluency: The Strategic Growth Currency for Today’s Marketers
Discover how cultural fluency drives brand growth by connecting with diverse audiences authentically and effectively.
Scaling Back DEI Could Cost You Up to One-third of Your Consumers
Consumers are noticing—and responding—when companies reduce their diversity, equity, and inclusion (DEI) initiatives.
Cultural Fluency Imperative Infographic
Inclusive marketing and Cultural Fluency aren’t optional for brands aiming for sustainable growth—they are essential.
The Longevity Revolution: Marketing to an Aging and Evolving America
Explore Collage’s “Three Big Ideas” for adapting your brand strategy to the shifting generational landscape for the Longevity Revolution.
Drive Brand Relevance with Gen Z Consumers
Self-discovery isn’t slowing down as Gen Z ages into adulthood. Race, gender and sexuality are all increasing in importance as part of their sense of identity. Learn more about Gen Z Americans’ unique perspectives and motivations.
Embrace Multicultural Terminology: Showing Empathy and Driving Empowerment
Understanding and embracing Multicultural terminology is key to connecting with diverse America. Apply these findings and action steps to signal empathy, understanding, and respect for Multicultural consumers.
What is Backlash? The Rise and How to Respond (6-Step Guide)
Understand the root causes of backlash and discover invaluable guidance for marketers and CMOs to authentically engage with the modern consumer psyche.
Understanding and Embracing LGBTQ+ Terminology
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+ terminology.