Tag: hispanic

Two people in car smiling holding coca-cola bottle

From Cultural Intelligence to Business Growth: Lessons from Coca-Cola

Zekeera Belton

Discover how Coca-Cola is putting cultural intelligence into practice to strengthen cultural resonance and drive measurable business growth.

Tourists in Europe

Culture, Innovation, and Value: Inside the Mind of the Modern Hispanic Traveler

Sophie Williams

Learn how Hispanic travelers' focus on cultural legacy and savvy choices sets new standards for the industry.

Hispanic sports fans cheering

The New Face of Fandom: Celebrate the Influence of Hispanic Sports Fans

Elizandra Granillo

Discover how brands can connect authentically with Hispanic sports fans.

Hispanic man holding a coffee and sitting on a park bench

Breaking Through With Hispanic Consumers Beyond Hispanic Heritage Month

Elizandra Granillo

Earn lasting loyalty by using key pillars of Hispanic representation to reflect the full spectrum of culture, identity, and everyday life.

From Coins to Confidence: What Crypto Tells Us About Consumers’ Financial Outlook

Alonzo Bailey

Emerging attitudes toward crypto reveal how Multicultural and younger consumers are redefining trust, control, and confidence in financial services.

Consumer Spending and Financial Behavior | Fall 2025

Lauren Goldberg

Discover key fall spending trends and how multicultural consumers are reshaping financial behavior in the U.S. with emerging insights and market signals.

Joy in Every Tradition: A Guide to Multicultural Winter Holidays

Jenny Wolski

Discover how multicultural consumers celebrate winter holidays and why cultural insights matter for inclusive marketing during this key seasonal moment.

America Now 2026: Understanding the Consumer Response to a Nation in Flux

Katya Skogen

Explore how authenticity and cultural relevance drive brand trust in 2026 as consumers seek protection, creativity, and genuine connection.

“Where Code Meets Culture” by Amit Shah

Guest Author

“Where Code Meets Culture” by Amit Shah explores how technology, AI, and culture intersect—reshaping marketing, insights, and human creativity.

Multicultural Audio: Social and globally influential

Elizandra Granillo

In 2025, audio has evolved far beyond entertainment. It’s become a shared language of identity, creativity, and community — where listeners don’t just consume, they participate. From playlists to podcasts, the soundtrack of everyday life is now a reflection of who people are and what they value most. Our latest insights reveal that Multicultural Americans […]