Tag: hispanic
Multicultural Audio: Social and globally influential
In 2025, audio has evolved far beyond entertainment. It’s become a shared language of identity, creativity, and community — where listeners don’t just consume, they participate. From playlists to podcasts, the soundtrack of everyday life is now a reflection of who people are and what they value most. Our latest insights reveal that Multicultural Americans […]
Multicultural Streaming: Drivers of Video Reinvention
Multicultural audiences are transforming streaming into a shared cultural experience that’s redefining connection and media engagement.
The Growth of Multicultural Buying Power: America’s New Economic Engine
Multicultural consumers are powering U.S. growth, reshaping brand strategy and cultural relevance through rising income and influence.
Unlocking the Hispanic Consumer Mindset: Culture, Media, and Trust
Unlocking the Hispanic Consumer Mindset Hispanics are the fastest-growing multicultural consumer group in the U.S.—and one of the most influential. With their expanding size, cultural impact, and purchasing power, this audience is shaping the future of American culture, media, and brand engagement. Collage Group’s latest insights uncover how Hispanic consumers’ values, habits, and expectations are […]
5 Ways to Engage Hispanic Parents through Media
Discover how Hispanic parents are reshaping family media with interactive, culturally relevant, and authentic experiences.
The Sweet Spot: A Marketing Playbook for Confection Brands Looking to Delight Multicultural Consumers
Discover how Multicultural consumers are reshaping confection trends through daily rituals, novelty, and mindful indulgence.
21+ Hispanic Holidays & Occasions: A Toast to Life
Hispanic adults infuse everyday life with celebration. Explore how tradition, connection, and premium choices shape cultural moments.
How Heritage Leaning Hispanics are Shaping the Market
Spanish isn’t just spoken—it’s lived. For Heritage-Leaning Hispanics in the U.S., language is more than communication; it’s a reflection of identity, family, and culture. This segment isn’t just growing—it’s shaping the way brands must think about engagement in multicultural marketing. Emerging insights show that 98% of Heritage-Leaning Hispanics say they speak Spanish when spending time […]
For Gen Z, IRL Streamers and Creators Have Replaced TV and Film
Gen Z now prefers IRL streamers to TV and film. Learn how this media shift is redefining brand engagement, identity, and cultural influence.
Small Bites, Big Impact: A Marketing Playbook for Snack Brands Reaching Multicultural Consumers
Multicultural consumers are transforming snack trends with bold flavors, transparency, and functional benefits that shape the future of snacking.