Tag: hispanic

Consumer Spending and Financial Behavior | Fall 2025

Lauren Goldberg

Discover key fall spending trends and how multicultural consumers are reshaping financial behavior in the U.S. with emerging insights and market signals.

Joy in Every Tradition: A Guide to Multicultural Winter Holidays

Jenny Wolski

Discover how multicultural consumers celebrate winter holidays and why cultural insights matter for inclusive marketing during this key seasonal moment.

America Now 2026: Understanding the Consumer Response to a Nation in Flux

Katya Skogen

Explore how authenticity and cultural relevance drive brand trust in 2026 as consumers seek protection, creativity, and genuine connection.

“Where Code Meets Culture” by Amit Shah

Guest Author

“Where Code Meets Culture” by Amit Shah explores how technology, AI, and culture intersect—reshaping marketing, insights, and human creativity.

Multicultural Audio: Social and globally influential

Elizandra Granillo

In 2025, audio has evolved far beyond entertainment. It’s become a shared language of identity, creativity, and community — where listeners don’t just consume, they participate. From playlists to podcasts, the soundtrack of everyday life is now a reflection of who people are and what they value most. Our latest insights reveal that Multicultural Americans […]

Multicultural Streaming: Drivers of Video Reinvention

Elizandra Granillo

Multicultural audiences are transforming streaming into a shared cultural experience that’s redefining connection and media engagement.

The Growth of Multicultural Buying Power: America’s New Economic Engine

Jenny Wolski

Multicultural consumers are powering U.S. growth, reshaping brand strategy and cultural relevance through rising income and influence.

Unlocking the Hispanic Consumer Mindset: Culture, Media, and Trust

Heidi Khaled

Unlocking the Hispanic Consumer Mindset Hispanics are the fastest-growing multicultural consumer group in the U.S.—and one of the most influential. With their expanding size, cultural impact, and purchasing power, this audience is shaping the future of American culture, media, and brand engagement. Collage Group’s latest insights uncover how Hispanic consumers’ values, habits, and expectations are […]

5 Ways to Engage Hispanic Parents through Media

Lauren Goldberg

Discover how Hispanic parents are reshaping family media with interactive, culturally relevant, and authentic experiences.

The Sweet Spot: A Marketing Playbook for Confection Brands Looking to Delight Multicultural Consumers

Lauren Goldberg

Discover how Multicultural consumers are reshaping confection trends through daily rituals, novelty, and mindful indulgence.