One of the most surprising findings in our latest work on helping brands get inside the minds of gen-Z shoppers, is the role of digital. Despite their digital fluency, this generation isn’t taking online shopping by storm.
Tag Archive for: Shopping
Today’s youngest consumer generation—gen-Z—is uniquely heterogeneous, with 13-year-olds relying on weekly allowances and 21-year-olds about to graduate college. Yet despite being in varying life stages, they share a consumer naïveté that binds them together as they explore and develop their emerging shopping independence.
In the latest installment of the millennial shopper deep dive, we break down the household products path to purchase. From the motivations that trigger a shopping trip to the actual purchase and eventual restart of the cycle. This is the latest in our millennial shopper series, where we also cover food and beverages, and personal care & beauty, and shopping.
In this installment of the millennial shopper deep dive, we break down the clothing path to purchase. From the motivations that trigger a shopping trip to the actual purchase and eventual restart of the cycle. This is the latest in our millennial shopper series, where we also cover food and beverages, and personal care & beauty.
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