One of the most surprising findings in our latest work on helping brands get inside the minds of gen-Z shoppers, is the role of digital. Despite their digital fluency, this generation isn’t taking online shopping by storm.
Tag Archive for: Shopping
Today’s youngest consumer generation—gen-Z—is uniquely heterogeneous, with 13-year-olds relying on weekly allowances and 21-year-olds about to graduate college. Yet despite being in varying life stages, they share a consumer naïveté that binds them together as they explore and develop their emerging shopping independence.
food and beverages, and personal care & beauty, and shopping.
In the latest installment of the millennial shopper deep dive, we break down the household products path to purchase. From the motivations that trigger a shopping trip to the actual purchase and eventual restart of the cycle. This is the latest in our millennial shopper series, where we also cover