Applying Multicultural Terminology
America Now: Diverse Consumer Evolution 2020 vs 2021
Explore changes to diverse consumer attitudes at this key juncture in American history. Get insights into diverse consumer perspectives on climate change and polarizing issues, such as racism, the pandemic, and more.
Insights for Authentic Black Consumer Engagement
Black Americans represent a unique, influential audience who are projected to contribute to 16% of population growth through 2025 and skew slightly younger than the general U.S. population. As brands across every category recognize the importance of engaging and supporting Black Americans, the right cultural nuance and tone can establish resonance and connection.
Appeal to Hispanic Cultural Traits
Get powerful new insights into Hispanic consumers with a sneak peek of our Cultural Traits – a central component of your journey to cultural fluency. These data-driven measures of cultural variation reveal key insights into the Hispanic consumer segment, including Cultural Attributes and Group Traits.
Essentials of Gen Z Consumers
Get new insights into one of America’s largest and fastest-growing segments with our Essentials of Gen Z Consumers presentation. This webinar provides members with the latest data-driven insights and tools necessary to develop Cultural Fluency, a competency which results in more efficient general market campaigns, as well as more effective dedicated activations.
Understanding & Embracing LGBTQ+ Terminology
Engage the LGBTQ+ community with a deeper understanding of changing expectations and trends in self-identification. Understand the meaning and preferences for terms like non-binary and intersex, and the nuances of personal pronouns. Dig deeper into the labels and/or identifiers each segment prefers and double-click by age, race/ethnicity, and gender when relevant.
Parents & Kids: Connect with America’s Diverse Parents
In this webinar, we focus on American parents with an emphasis on the attitudes and behaviors that influence their parenting and the decisions they make for their children. This research profiles parents by race, ethnicity, and age of child when relevant, as well as category-level insights.