Fill out the forms below to watch our research on multicultural, generational, LGBTQ+, women consumers and parent-child relationships cover the biggest, recent cultural shifts.
Gen Z Consumers: Reducing the Complexity
Gen Z is a complex, multifaceted consumer group that’s often misunderstood. In fact, over half of Gen Z consumers are not satisfied with how people of their generation are portrayed in advertising. Take time to understand Gen Z consumers—demographics, how they identify, and what they value—to engage them in your marketing.
Engage Hispanic Culture with Authentic Marketing
Hispanic consumers are America’s fastest-growing multicultural group projected to nearly double in size over the next 40 years. And it’s not just the increase in population that makes engaging with Hispanic consumers essential for brand growth—it’s also their substantial purchasing power. Explore Hispanic consumer insights on all levels to effectively engage them in your marketing.
Captivate Parents of Kids Under 5 through Marketing
Understand what your brand can do to develop an authentic connection with this key decision-making segment. Access insights in this exclusive webinar replay into the motivations and behaviors of parents of kids under five and learn how to increase trust and relevance.
Drive Brand Relevance with Women Consumer Essentials
Women are powerful influencers in all aspects of social, cultural, and business leadership, and they dominate consumer spending. While gender identity has become increasingly important to the modern American woman in recent years, only about half of women say they’re satisfied with portrayals of their gender in advertising. Learn how to effectively understand and engage the modern American woman in this special replay.
Insights for Black Consumer Engagement
Black Americans represent a unique, influential audience who are projected to contribute to 16% of population growth through 2025 and skew slightly younger than the general U.S. population. As brands across every category recognize the importance of engaging and supporting Black Americans, take the time to learn the right cultural nuance and tone to establish resonance and connection to amplify and support Black voices.
Understand & Embrace Multicultural Terminology
Engage culture with a deep understanding of the words that define it. Understand consumer reaction to terms like Latinx and BIPOC, the nuances of Hispanic vs. Latino and Black vs. African American. Dig deeper into the labels and/or identifiers each consumer segment prefers and double-click by age, gender and more through this special replay.
Drive Band Relevance with LGBTQ+ Consumer Cultural Traits
The LGBTQ+ community continues to grow in both size and share of total population, and has money to spend. However, many LGBTQ+ consumers say brands aren’t effective in authentically engaging them. In fact, more than 60% say they aren’t satisfied with portrayals of their sexuality by advertisers. Learn how to understand LGBTQ+ consumers on all levels to effectively engage them in your marketing in our exclusive video clip.