Consumer
Consumer Insights
Harness the core beliefs and values of your diverse consumer segments to grow brand love and advocacy.
- Multicultural
  Hispanic, Black, Asian
- LGBTQ+ & Gender
  LGBTQ+, Women, Men
- Generations
  Gen Z, Millennials, Gen X, Boomers
- Parents & Kids
  Parents, Kids, Gen Alpha
- Cultural Drivers
  Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.
Solutions
- Segmentation
  Define your core and growth segments at a deep cultural level to drive engagement, purchase, usage, loyalty and advocacy.
- Real-Time Custom Audiences
  Define, size and measure audiences so you can engage the right people in the right channels at the right time.
- Shopper & Retail
  Understand the intersection of shopper, experience and retail to identify opportunities that grow your brand.
- Values Drivers
  Engage diverse consumers on the issues that matter to them, using best practices that resonate with growth segments.
Brand
Brand Insights
Improve your brand’s cultural fluency and leverage the Halo effect to grow revenue.
Solutions
- Brand Health & Advocacy
  Take action to improve brand resonance, authenticity and advocacy with data showing the why behind consumer behavior.
- Advertising & Media Effectiveness
  Build culture into your creative process by measuring Ad Cultural Fluency to understand and optimize performance.
- Brand Growth
  Use your Brand Cultural Fluency Quotient (B-CFQ) to act on key drivers that improve trust, fit and resonance.
- Competitive Advantage
  Leverage strengths to grow your brand, and address weaknesses with your competitive points of difference.
Industry
Industry Insights
Give your brand the competitive advantage in your industry through cultural fluency.
Solutions
- Category Essentials
  Incorporate category-specific insights about diverse consumers into creative briefs and marketing strategies. Updated twice a year.
- New Product Innovation
  Discover unmet needs of your core and growth segments to identify new concepts for product development.
- Industry Competitive Assessment
  Identify key gaps in your industry. Prioritize and act on areas where your brand has a right to win and grow.
- Trends & Untapped Opportunities
  Carve a unique space for your brand to meet the needs and values of different consumer segments.
Platform
- Cultural Intelligence Engine
  The deepest and most discoverable data generates instant insights to drive growth.
- fluen.ci App
  Always on app with brand-specific and actionable cultural insights.
- Insights Hub
  Deepest cultural insights on the why driving consumer attitudes and purchase behavior.
- Custom Solutions
  Dive deep to understand the why to any question so you can take action to drive growth. Bi-lingual.
Resources
- Why Cultural Fluency Matters
  Culture goes deeper to get to the underlying why. Unlock the power of culture for your company.
- Insights Blog
  Excerpts of our insights on trends, category essentials, and diverse consumer segments.
- Webinars & Events
  Register for webinars and in-person events where we unveil new market research and consumer insights.
- White Papers
  Best practices for how to leverage cultural fluency to drive brand value and business growth.
- Case Studies
  Proven results leveraging the power of culture across industries. Why our customers trust Collage.
- Podcast
  Cultural Fluency Maker podcasts hosted by CEO David Wellisch.
About
- Who We Are
  Our mission. Our values. Minority-owned business.
- Why Collage
  Culture is at our core. Unrivaled depth of data. In-culture subject matter experts.
- Careers
  We are hiring! Join a fast-paced, mission-driven tech company.
- Press
  As seen in AdAge, Forbes, Business Insider. Collage is the trusted source for cultural insights.
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Webinars & Events

Join us at in-person events and register for Collage’s webinars, which unveil new market research and insights on consumers across race, ethnicity, generation, sexuality and gender

Upcoming Events

Collage’s webinars are an exclusive benefit for our members. As a non-member, you are welcome to attend up to 2 webinars to sample the cultural intelligence insights and best practices that Collage offers. Please contact us to unlock full access.

Sep

25

Webinar

02:00 PM – 02:30 PM

Gen Z Unveiled: Insights and Strategies for Engaging the Youth Market

Do you know how to authentically engage Gen Z consumers with our growth-fueling consumer insights? Join us as we take a deep dive into the data-driven insights and tools necessary to develop more efficient general market campaigns, as well as more effective dedicated activations for greater ROI.
Register
Oct

1

Webinar

01:00 PM – 01:45 PM

Black Consumers: Best Practices to Supercharge Brand Love

Join Collage in partnership with the Insights Association as we share how your brand can drive brand love among Black American consumers. This webinar will review the tools necessary to develop more efficient general market campaigns, as well as more effective dedicated activations for greater financial impact.

Register
Oct

16

Webinar

02:00 PM – 02:30 PM

America Now: Highlight the Critical Strategy of Inclusion to Drive Growth

Prepare for 2025 with new insights from our annual, flagship America Now research that spotlights what today’s consumers want from brands on the issues that matter, and how you can succeed in today’s environment.
Register
Oct

23

Webinar

02:00 PM – 02:30 PM

Gen Z Media Habits: Your Framework to Fuel Brand Love

Join us as we share how to leverage media insights for brand impact and growth among Gen Z consumers with the release of our all-new research.
Register
Oct

30

Webinar

02:00 PM – 02:30 PM

Break Through the Noise: Learn from the Best Ads of 2024 for Impact

Learn from our analysis of the top ads of 2024, calling on our enhanced new evaluative approach to measure the cultural performance of ads, with insights from our groundbreaking CultureRate presentation at the 2024 Cultural Fluency Summit.

Register

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