Just How Important is Spanish for Bilingual Hispanics?

What’s your earliest memory? Maybe it’s playing with a favorite toy. Or your fifth birthday party. Chances are, that memory has a lot linked to it: faces, colors, sounds, scents, and language. Let’s focus on the language of that memory for a minute.

If you only speak one language, then (presumably) the language of your memory is the same one you use today. If you’re lucky enough to be fully bilingual however, the language of your earliest memory may be different than the one you use in daily life.

This has profound implications for targeting bilingual consumers.

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