Quick chart: How Patriotic are Gen-Zers and Millennials?

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We live in an age when patriotism is expressed in various, sometimes divisive ways. Some people prefer traditional displays of flags and “The Star Spangled Banner.” While younger Americans may have a less tangible interpretation, focused on ideals and a way of life.

Does this mean that gen-Z and millennials are less patriotic than older generations?

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Quick chart: What Gen-Z & Millennials Really Want in Life


We are all human. Despite different traits and experiences, when it comes to basic desires most people want the same things. Of course priorities shift as we age, but fundamental values are more alike than you might think.  In our latest study, we asked gen-Z and millennial consumers what they find most important in life – prompting them to rank their top five characteristics out of a list of 16.

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