African American Beauty Trends – A Webinar with Google

Have you ever wondered what African American women care about when it comes to beauty and how to speak effectively to this audience?  We recently partnered with Google to co-host a webinar for leading brands and creative agencies to uncover what African American women are doing online to inform their beauty routines and purchases. The companies shared powerful insights and messaging recommendations to help brands connect with this critical segment.

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Supporting our Neighbors and Friends

At Collage Group, we have the privilege of employing and partnering with people from across the globe.  The recent spate of natural disasters in the southern United States, Puerto Rico, and Mexico is particularly close to our hearts given our deep ties to those areas.

Many have asked us how they can help in the relief efforts, so below are just a few of the organizations doing good work that we support at Collage Group.

  • United for Puerto Rico, an initiative brought forth by the First lady of Puerto Rico, Beatriz Rosselló in collaboration with the private sector, to provide aid and support to hurricane victims
  • PRxPR Funda private, non-partisan, no overhead fund to aid in the rebuilding of Puerto Rico by investing in communities with the most critical needs
  • Fondo Unido México, part of the United Way network, has created an emergency fund to help the areas affected by the earthquakes as well as the recent series of hurricanes

We will continue to monitor the situation and support organizations helping those in need.

Please complete the form below to receive additional information from Collage Group.

Getting Inside the Mind of the Gen-Z Shopper

Today’s youngest consumer generation—gen-Z—is uniquely heterogeneous, with 13-year-olds relying on weekly allowances and 21-year-olds about to graduate college. Yet despite being in varying life stages, they share a consumer naïveté that binds them together as they explore and develop their emerging shopping independence.

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The Millennial Path to Purchase: Household Products

In the latest installment of the millennial shopper deep dive, we break down the household products path to purchase.  From the motivations that trigger a shopping trip to the actual purchase and eventual restart of the cycle.  This is the latest in our millennial shopper series, where we also cover food and beverages, and personal care & beauty, and shopping.

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