Apply the power of our thought-leading Total Market insight to your advertising
Now armed with facial tracking and advanced machine learning technologies, Collage Group can cost-effectively apply a decade of multicultural research to your biggest areas of spend: your advertisements.
AdRate helps you view your advertising strategy through a Total Market lens, revealing crucial differences in emotional response for different demographics. We decipher both emotional and rational factors, telling you where and why your ads have appeal, and to whom – and where they face risks.
- Discover strategies that maximize impact on brand favorability using our Groundswell and Backlash metrics
- Compare ads to in-market competitors to inform strategy and execution
- Decipher the factors that make or break an ad for different segments
- Optimize the length of ads to maximize the ROI on media spend
Read insights from our ground breaking Total Market analysis, Spanish language study and Superbowl 2019 research.