Identity Demographics Drive Where Brands Should “Take a Stand”

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In 2018, it can seem like a brand expressing a political or social opinion can be equivalent to stepping on a minefield. On Twitter and beyond, everyone is entitled to an opinion. Backlash can come quickly from either side of the political aisle. Our clients are increasingly asking us for guidance on when their brands should take a stand, and which areas are no fly zones.

To help answer this, we launched an initiative examining polarization in America. So, what social issues do consumers want brands to talk about?

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Gen-Z, the Future of Parenting has Arrived

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Collage Group recently partnered with BabyCenter to place gen-z alongside current millennial moms to offer an early look at how this young generation of digital natives will prioritize, shop, communicate, and connect when they become parents.

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The Big Shift: Multicultural Consumers Had a Strong Positive Impact on Most Industries over the Past Decade

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What is the Big Shift?

For the past several years, Collage Group has published the Big Shift, a project which examines the role of multicultural consumers in America’s economy.

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Wine Consumption and Trends Among Millennials

Now that nearly all millennials are 21, we dig in to how they perceive and consume wine, as part of our larger study on millennial alcohol consumption.  Learn how they compare to older generations, and discover their drinking habits and overall attitudes.

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