By the midterm elections this November, Americans born after 2000 will be eligible to vote for the first time. As gen-Z comes into political maturity, it’s important not only for politicians, but also corporations, to understand where these newly-independent consumers stand on a host of socio-political issues.
https://www.collagegroup.com/wp-content/uploads/2018/07/gen-z-political.jpg10011500Katie Hocksteinhttps://www.collagegroup.com/wp-content/uploads/2021/04/Collage-Group-Main_167-space.pngKatie Hockstein2018-07-26 18:39:302019-01-02 15:25:19Taking a Stance: Examining Millennial and Gen-Z Political Views
Fear and anxiety regarding the Trump administration substantially impacts Hispanic consumer behavior. In follow-up to our 2017 study, this analysis explores the foundations of Hispanic socio-political perceptions and demonstrates their day-to-day effects, including significant changes in shopping channel preferences and spending by industry.
https://www.collagegroup.com/wp-content/uploads/2017/03/Hispanics-in-Hiding.jpg10001500Katie Hocksteinhttps://www.collagegroup.com/wp-content/uploads/2021/04/Collage-Group-Main_167-space.pngKatie Hockstein2018-07-18 14:45:532018-07-18 14:45:53Hispanics in Hiding 2018: Understanding Responses to a Changing Political Climate
According to the Big Shift, multicultural patients have contributed $47.1 billion to the health care industry growth since 2006; Asians alone contributed $11.8 billion. This number will rise as Asian populations continue to grow – but how can marketers ensure that they are reaching and engaging them in the best ways?
https://www.collagegroup.com/wp-content/uploads/2018/07/Asian-Health-Care.jpg10001500Katie Hocksteinhttps://www.collagegroup.com/wp-content/uploads/2021/04/Collage-Group-Main_167-space.pngKatie Hockstein2018-07-02 20:10:542020-10-23 21:06:17What Culturally Competent Health Care Means for Asian Consumers