SPECIAL INVITATION TO THE COLLAGE GROUP 2019 EXECUTIVE ROUNDTABLE

The Cultural Fluency Imperative

How to Decipher, Influence, Engage and Win Today’s American Consumer

Click Here to Register for the Roundtable

America is undergoing an unprecedented transformation. You know the numbers. But this sea change is beyond demographics. A “New Wave” of American consumers is breaking, unleashing powerful forces grounded in a shared experience of diverse, intersecting, and transforming cultural identities.

To address these changes, companies have swung between extremes, from dedicated ethnic to one-size-fits-all approaches, such as Total Market and Polyculturalism. But success still seems elusive.

Meanwhile, the impact of this New Wave continues to accelerate, especially among younger Americans, leaving many marketing organizations scrambling for the right strategy.

We believe a new imperative is required to unlock its enormous current and future spending power.

Join us at Univision where we will introduce the Cultural Fluency Imperative. We will provide a fact-based approach for deciphering cultural variation, understand how culture is amplified through influence and social networks, and how advertising can authentically connect with consumers.

December 10, 2019

Univision

605 3rd Ave, New York, NY 10158

DIAGNOSE YOUR BRAND

Our workshops will help you create immediately applicable takeaways you can use to improve your brand’s Cultural Fluency

GET AHEAD OF THE PACK

Return to the office armed with insights from rich peer interaction that will break through logjams and stale debates

Host

David Wellisch
CEO & Cofounder
Collage Group

Co-Host

Roberto Ruiz
EVP, Research, Insights and Analytics

4550 Montgomery Ave.
Suite 205
Bethesda, MD 20814

(240) 482-8260
[email protected]

Embrace the Cultural Fluency Imperative
 
to Engage the Consumers Transforming America

Roundtable Agenda for December 10th, 2019

8:00 AM

Check-in & Breakfast

8:30

Welcome Remarks
Presented by David Wellisch, Co-Founder & CEO, Collage Group

9:00

Featured Presentation

Presented by Univision

Ida Chacon
Senior Solutions Strategist
Collage Group

10:00

Win the New Wave
Embrace the Cultural Fluency Imperative to Drive Outsize Growth

Presented by Ida Chacon, Senior Solutions Strategist, Collage Group

11:15

Break

11:30

Amplify Word-of-Mouth Impact in the New Wave

Presented by Ida Chacon, Senior Solutions Strategist, Collage Group

12:30

Lunch

David Evans 
Chief Product Officer
Collage Group

1:30

Keys to Culturally Fluent Creative
The Characteristics of Ads that Engage the New Wave

Presented by David Evans, Chief Product Officer, Collage Group

2:45

Break

3:00

Guest Presentation or Breakout Session
Based on member preference and in scheduling

4:15

Closing Remarks

4:30

Happy Hour hosted by Univision