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Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
If you’re trying to target “sustainable” shoppers, read this first.
In a political climate that’s failing to meet both social and ecological needs, many consumers are “voting with their dollars” to reward brands that engage in sustainable business practices. If you know where those dollars are going, you can position your brands to be on the receiving end.
We addressed the issue of sustainability in a recent Collage survey, fielded to a nationally representative sample of 3,098 respondents with multicultural and youth oversamples. In it, we asked multicultural consumers if they’d be willing to pay more for certain sustainable business practices, and whether they engage in their own sustainable behaviors.
So how do you get consumers to buycott your products, rather than boycott them? See the attached mini-deck for more information about the following insights:
How well do you know your segments?
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Only this sample of our research has the answers.
Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
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Stay Informed
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
Captivate Asian Americans with Authentic Brand Engagement
Are you effectively engaging and celebrating Asian American consumers for AAPI Heritage Month and beyond? If not, you are overlooking an important and diverse community that possesses an exceptional growth rate and $1.4 trillion dollar purchasing power.