Win the Holidays All Year Long.
This year, research into holidays and occasions was the most requested topic among our clientele of America’s top brands. Many of the calendar holidays are cultural touchpoints that represent billions of dollars in consumer expenditure each year. Whether it’s Mother’s Day, St. Patricks day, Kwanzaa or Christmas – our research can help you understand which audience has the largest buying potential – and how to reach them.
Before you dive into specific holiday insights, take a minute to review the three learnings below that reveal general holiday attitudes among consumer segments.