Is your brand effectively appealing to the culinary and dining preferences and passions of Hispanic consumers? Food plays an important …
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
It’s 2019. At this point, no one should be surprised to learn that Hispanic consumers are a must-have for brands that want to maintain and grow market share. Even though the writing’s been on the wall for years, many brands are still struggling to connect with this segment in an authentic and natural manner. A first step to making this sort of connection is to understand who Hispanics are and what they value. Hover over the tiles below to reveal our insights.
Fill out the form for exclusive access to our study.
Hover to Reveal Insights
1.
Age
1.
In addition to being large, the Hispanic segment is also remarkably young, with a median age of 29 compared to 40 for the non-Hispanic population. Hispanic prominence in the U.S. will increase as this young segment ages and their education level and median income continue to rise.
3.
Heritage
3.
Although Hispanics firmly believe in keeping and cultivating their cultural heritage, they have had to adapt culturally as immigrants and minorities. As a result, duality is their reality—they navigate the different cultural worlds they inhabit in a way that is easy and authentic. This ability allows the segment to serve as integrators and amplifiers of culture.
2.
Language
2.
The Spanish language will be an important feature of the U.S. consumer landscape for the foreseeable future. After all, 72% of Hispanics speak Spanish at home, and 85% of Hispanic parents speak Spanish to their children.
4.
Family
4.
Hispanics place an emphasis on family as a source of one’s identity and protection against the hardships of life. They are loyal to family and support each other financially and morally. Family relations are grounded in respect and interdependence.
Related Content
Mom Knows Best: Understanding the Key Decision-Makers of the Family, with Special Attention to Hispanic Moms
Moms are essential to running their families, as well as driving brand growth. Dive into our research for strategic insights …
Superbowl LIV Halftime Proves Brands Can Use Hispanic Culture to Win the General Market
Our post-Superbowl survey on the halftime show found that Hispanic, Black, and White consumers in the “New Wave” (ages 18-39) …
Four Things You Need to Know About the U.S. Hispanic Population
It’s 2019. At this point, no one should be surprised to learn that Hispanic consumers are a must-have for brands …
How Brands can Engage During Hispanic Heritage Month
Hispanic Heritage Month begins on September 15. It’s time to start thinking about what your brand can do to connect …
Strategies for Activating the Hispanic Audience
As America’s cultural landscape continues to shift, brands and creative agencies need to adapt.
Unleashing culture to drive brand growth
