
Connect with Americans across Generations through Holidays & Occasions
Reading Time: 3 minutes. Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, and maintain cultural and family traditions.
Learn about our 2020 research agenda and how access to our syndicated research platform can help your brand connect with the New Wave.
The New Wave is also more likely to engage in word-of-mouth—both online and offline! This is good news for brands—it means you don’t have to work as hard to get these people sharing. The challenge, of course, is making sure that when they share it’s about your brand, and that sentiment is positive.
Our 2019 Roundtable research provides two steps to keep you top-of-mind and at the center of discussion.
Download the attached PowerPoint deck for insights and executional examples to help you harness the influence power of the New Wave.
If you are interested in joining peer-to-peer calls with non-competitive members to share insights and discuss strategies to manage this issue, exploring custom qualitative or quantitative research for your brand or category, or having an initial conversation with our consulting team about methods to deal with this topic, please fill out the form below.
Read more about the new wave
Reading Time: 3 minutes. Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, and maintain cultural and family traditions.
Reading Time: 5 minutes. Are you effectively engaging teenagers, one of the youngest, most diverse, and tech-savvy consumer segments in America?
Reading Time: 4 minutes. Learn how American consumers across racial and ethnic segments prepare for and celebrate the winter holiday season.
Reading Time: 3 minutes. More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE)
Understand & Embrace LGBTQ+ Terminology: A Pride Month Celebration
Authentically engaging and supporting the LGBTQ+ community is about more than saying the right word to refer to the right person, it’s about dignity and empathy.
Terminology is really a matter of respect: saying I see you, and I affirm your identity.
After attending this webinar, you will walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to Cultural Fluency across many. Happy Pride!