
America Now: Gen Z Women Key Issue – Sexism
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
Learn about our 2020 research agenda and how access to our syndicated research platform can help your brand connect with the New Wave.
The New Wave is also more likely to engage in word-of-mouth—both online and offline! This is good news for brands—it means you don’t have to work as hard to get these people sharing. The challenge, of course, is making sure that when they share it’s about your brand, and that sentiment is positive.
Our 2019 Roundtable research provides two steps to keep you top-of-mind and at the center of discussion.
Download the attached PowerPoint deck for insights and executional examples to help you harness the influence power of the New Wave.
If you are interested in joining peer-to-peer calls with non-competitive members to share insights and discuss strategies to manage this issue, exploring custom qualitative or quantitative research for your brand or category, or having an initial conversation with our consulting team about methods to deal with this topic, please fill out the form below.
Read more about the new wave
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
It’s not too late to activate! With over 30% of Americans (and 40% of Gen Z and Millennials) celebrating “Friendsgiving,” brands will want to make their mark on this growing tradition. Keep reading to learn what consumers expect from brands like yours this Friendsgiving.
What matters most to American consumers across generational segments? Collage Group’s latest study reveals their preferences towards movies, food, music and travel.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
July 14, 2022
Understanding & Embracing LGBTQ+ Terminology
Engage the LGBTQ+ community with a deeper understanding of changing expectations and trends in self-identification. Understand the meaning and preferences for terms like non-binary and intersex, and the nuances of personal pronouns. Dig deeper into the labels and/or identifiers each segment prefers and double-click by age, race/ethnicity, and gender when relevant.
Attend this webinar and walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to Cultural Fluency across many.