Signs are pointing to a global recession sparked by the economic impact of the coronavirus pandemic. Lessons from the Great Recession suggest that, amidst recession, spending growth predominantly stems from Multicultural consumers.
Factor 1. Every Brand Now Faces Three Moments of Truth with Multicultural America
When it comes to high likelihood that your next consumer is multicultural, ask yourself these questions.
Do you really understand this consumer? Do you understand her category-specific motivations, behaviors and needs? And finally, are you activating with culturally fluent brand equities that drive cross-over appeal?