The LGBTQ+ & Gender consumer research program is the latest offering from Collage Group. Watch a replay of the webinar and view the data from our women’s consumer research.
Factor 1. Every Brand Now Faces Three Moments of Truth with Multicultural America
When it comes to high likelihood that your next consumer is multicultural, ask yourself these questions.
Do you really understand this consumer? Do you understand her category-specific motivations, behaviors and needs? And finally, are you activating with culturally fluent brand equities that drive cross-over appeal?