
We are at a tipping point.
American communities are advocating for change in large numbers and with resounding energy. Is your brand ready to take on the change needed to support America’s multicultural consumers? As you evaluate and prepare to take on this challenge, we suggest you ask your team these four questions:
1. Do we understand the multicultural population in America?
An intrinsically diverse youth segment (ages 18-39) has emerged in the U.S. These Gen Z and Millennial consumers, referred to as the New Wave, are highly invested in their beliefs and passions, and orient toward inclusion and diversity not seen in older generations. Evaluating how well your brand(s) and advertising resonate is critical to growth.
Powerful traits like exceptionalism and anxiety influence how consumer segments perceive and engage with brands. Improving your understanding of these traits among multicultural consumers can help you recognize, anticipate and influence consumer decision-making in your category. From there, you can develop a framework and a plan to effectively build deep, authentic connections.

4. Are we successfully embedding Cultural Fluency throughout your organization?
Collage Group was founded more than 10 years ago with the mission to help companies develop the cultural fluency required to understand and serve diverse America.
We currently partner with more than 200 brands across 15 industries, including Coca-Cola, Clorox, Disney, Heineken, Hulu, Google, McDonalds, Nestle, Proctor & Gamble, U.S. Bank and many more.
Please contact us to find out more about how we can support you on your journey to Cultural Fluency.
Discover More Insights

Snapshot of American Women: Engage Women’s Cultural Traits
Our new Women Cultural Traits research provides powerful new insights into this critically important demographic.

Five Essential Things To Know About Gen Z Consumers in 2021
Want to better connect with Gen Z? Read on for 5 takeaways and a presentation centered on enhancing your brand’s ability to authentically connect with the Gen Z generational cohort.

Five Things You Need To Know About Hispanic Consumers in 2021
Want to better connect with Hispanic Americans? Read on for 5 takeaways and a presentation centered on enhancing your brand’s ability to authentically connect with the U.S. Hispanic segment.

Reach Cultural Fluency Through LGBTQ+ Cultural Traits
The LGBTQ+ community is growing, skews young, and has tremendous buying power in the U.S. (estimated at $1 trillion).

How to Create Culturally Fluent Ads: Five Lessons
Using our CultureRate database, we analyzed over 100 ads gathered across the last 12 months to identify key lessons from “Culturally Fluent” ads that were best across all segments of the “New Wave” of younger Americans between 18-39.

Four Group Traits That Best Characterize Asian American Consumers
Collage Group’s latest consumer report on Asian Cultural Traits provides powerful new insights into this critically important demographic. Fill out the form to download an excerpt specific to the expertise-seeking cultural trait.
Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260

Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).