Get In Touch
There's a world of Data Insight Opportunity just for you
Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
In our webinar, Hispanic Passions for Food & Dining, we highlight key findings on Hispanic American food preferences and passions, calling out six key insights:
Fill out the form to learn more in the webinar replay.
We had a lot of great questions from webinar attendees and called upon our food experts to provide a deeper explanation. Director of Product and Content Bryan Miller and Senior Analyst Connor Wahrman weigh in below.
Bryan: Some of our newest research further confirms that many Hispanics in the U.S. tend to be experience-seeking. Food is an area where we see this appear frequently. Further, for many Hispanics, food is a way to connect with culture and heritage. This does vary a bit by acculturation; a more detailed breakdown is available in our member platform. Importantly, most segments see food as a top passion point, except younger segments. For example, in Gen Z consumers we’ve seen more functional in eating habits/preferences.
Connor: Our research shows that Hispanic consumers are most likely to integrate technology into their shopping. They use mobile devices to aid in in-store shopping and are most interested in curbside pickup services and secure drop-off locations.
Bryan: Try highlighting new and interesting ways that your product can be used… Think about sharing recipes online and/or promoted through social media. People are at home, online more, and cooking more; give them an excuse to try something new with your products.
Connor: Also, consider shifting the focus from “exciting eating” to “authentic cooking” experiences. Work to identify ways to make authentic, fresh food more accessible to consumers through DIY opportunities. For example, do for food/cooking what Netflix is doing with “watch parties.”
Connor: Hispanic consumers are most price-sensitive when it comes to food products compared to other segments, so they are most willing to sacrifice quality and brand loyalty considerations as economic conditions continue to stagnate/decline.
Bryan: In general, we see Gen Z (especially younger Gen Z) tending to be more functional eaters. We suspect this is an age effect and that the attitudes will shift as they age. Shifts will likely stem from beginning to cook more, having more choice about what they eat (right now parents may be choosing), and having more disposable income.
Fill out the form above to access the webinar replay and contact us with additional questions, or for more information about our syndicated online research and custom capabilities.
Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
Stay Informed
Email *:
MARKET RESEARCH
SOLUTIONS
fluen.ci App for Cultural Insights
Consumer Research Data & Tools
RESOURCES
Webinar & Events
ABOUT
Who We Are
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Stay Informed
Email *:
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
Motivating Diverse Consumers & Avoiding Backlash in America Now: A Year in Review
Join us for a special year-in-review, complimentary webinar that shares insights that spotlight what diverse America wants from brands on the issues that matter, and what you can do to succeed in this environment.
Get regular updates to unleash the power of culture for brand growth. Sign up today!