Insights for Authentic Black Representation: Panel Discussion

At the start of Black History Month in 2021, Collage Group hosted a panel discussion with diversity, marketing and research leaders from CVS Health, McCormick & Company, U.S. Bank, TVOne and Diageo for a conversation about Black identity and authentic representation in marketing. We are confident this discussion will help brands amplify and support Black voices and accelerate your journey to Cultural Fluency.

The session began with a presentation from Collage Vice President of Client Services Zekeera Belton and Collage Chief Insights Officer David Evans, who presented recent research into the mindset of Black Americans today and what brands need to know.  Zekeera then facilitated discussion on the importance of authentic Black representation, the risk that misrepresentation can shine a negative light on the community, and the need to show Black Americans without reliance on stale stereotypes that now pose major risks for brands.  They discussed what brands are learning in this pivotal hour of American history and how brands should better serve Black consumers.

Panelists included leaders from America’s top brands, right.