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Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
American women account for 165 million consumers— half of the entire U.S. population.
As a result, women’s buying power in the U.S. was more than $6 trillion in 2019 and are estimated to control 75% of discretionary spending worldwide by 2028. Focusing on such a large consumer segment requires a complex understanding of internal diversity, societal context, and emerging trends. To capture recent segment shifts and the influence of these consumers, brands and marketers must deepen their understanding of the entire American women consumer segment.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
Motivating Diverse Consumers & Avoiding Backlash in America Now: A Year in Review
Join us for a special year-in-review, complimentary webinar that shares insights that spotlight what diverse America wants from brands on the issues that matter, and what you can do to succeed in this environment.
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