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These brand leaders discussed how they are supporting the rights of and improving the lives of LGBTQ+ Americans. Esteemed panelists included:
• Zach Overton, Google, Director of US Marketing, Devices & Services, Head of U.S. Go-to-Market
• Nii-Quartelai Quartey, EdD, AARP, Multicultural Engagement Lead, COVID-19 Vaccine Education Campaign
• Dan Vu, E. & J. Gallo Winery, Lead of Barefoot Diversity & Inclusion Team
• Steve D. Ducòs, U.S. Bank, Asst Vice President, LGBTQ+ Segment Strategy Leader, Diverse Segments Strategy Team
• Zekeera Belton, Collage Group, Vice President of Client Services
• What do you think are Corporations’ responsibilities toward LGBTQ+ Americans?
• Tell us about the steps you, and your company, are taking to authentically engage and support LGBTQ+ community, amplify their voices and drive change.
• What response to gay rights issues have you seen from your company during the past six months?
• What is the current relationship between Diversity and Inclusion and Diverse Segment Marketing – have you seen it change? What do you think the future will hold?
• What do you think the LGBTQ+ community – and the majority of Americans – are looking for from brands?
The insights presented were created as part of our newest member research program, LGBTQ+ & Gender, launched in January 2021. As the leading source of consumer insights about diverse America, Collage Group is thrilled to share this expansion into sexuality and gender identity.
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Understand & Embrace LGBTQ+ Terminology: A Pride Month Celebration
Authentically engaging and supporting the LGBTQ+ community is about more than saying the right word to refer to the right person, it’s about dignity and empathy.
Terminology is really a matter of respect: saying I see you, and I affirm your identity.
After attending this webinar, you will walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to Cultural Fluency across many. Happy Pride!