LGBTQ+ Pride Panel: How Great Brands Are Supporting the LGBTQ+ Community

Collage Group is delighted to have hosted more than 100 consumer insights professionals for a conversation with diversity, marketing and research leaders from Google, AARP, E. & J. Gallo Winery and U.S. Bank.

These brand leaders discussed how they are supporting the rights of and improving the lives of LGBTQ+ Americans. Esteemed panelists included:

• Zach Overton, Google, Director of US Marketing, Devices & Services, Head of U.S. Go-to-Market
• Nii-Quartelai Quartey, EdD, AARP, Multicultural Engagement Lead, COVID-19 Vaccine Education Campaign
• Dan Vu, E. & J. Gallo Winery, Lead of Barefoot Diversity & Inclusion Team
• Steve D. Ducòs, U.S. Bank, Asst Vice President, LGBTQ+ Segment Strategy Leader, Diverse Segments Strategy Team
• Zekeera Belton, Collage Group, Vice President of Client Services

LGBTQ+ panel

Fill out the form to watch the replay of the panel discussion and learn more in the Collage Group insights presentation for engaging the LGBTQ+ community.

How Great Brands are Supporting the LGBTQ Community deck sample

Panelists addressed questions, including:

• What do you think are Corporations’ responsibilities toward LGBTQ+ Americans? 

• Tell us about the steps you, and your company, are taking to authentically engage and support LGBTQ+ community, amplify their voices and drive change.

• What response to gay rights issues have you seen from your company during the past six months?

• What is the current relationship between Diversity and Inclusion and Diverse Segment Marketing – have you seen it change? What do you think the future will hold?

• What do you think the LGBTQ+ community – and the majority of Americans – are looking for from brands?

The all-new Collage Group insights, presented by Vice President of Client Services Zekeera Belton and Chief Insights Officer David Evans, include results from a recent survey on the LGBTQ+ community’s lived experiences, demographic profile, and attitudes and behaviors specific to Pride Month.

The insights presented were created as part of our newest member research program, LGBTQ+ & Gender, launched in January 2021. As the leading source of consumer insights about diverse America, Collage Group is thrilled to share this expansion into sexuality and gender identity.

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