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Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
In this analysis of data from our CultureRate:Ad database, we focus on ads that cross the Cultural Fluency threshold for all four major demographic groups to identify key lessons that can improve creative performance.
Learn more about our CultureRate database
Our top findings include the following:
1. Obey the Basics: Stay Attuned to Your “Right to Play” to Avoid Confusion and Boredom
2. Create Texture with Realistic Vignettes of Multicultural Segments
3. Show Firmness and Values About What’s Happening Now
4. Authentically Show the “Human Truth” of Connection to Resonate with All Segments
5. Activate on the “Cultural Truths” of Specific Segments to Drive Deeper Resonance
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Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
Motivating Diverse Consumers & Avoiding Backlash in America Now: A Year in Review
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