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There's a world of Data Insight Opportunity just for you

In this analysis of data from our CultureRate:Ad database, we focus on ads that cross the Cultural Fluency threshold for all four major demographic groups to identify key lessons that can improve creative performance.
Learn more about our CultureRate database
Our top findings include the following:
1. Obey the Basics: Stay Attuned to Your “Right to Play” to Avoid Confusion and Boredom
2. Create Texture with Realistic Vignettes of Multicultural Segments
3. Show Firmness and Values About What’s Happening Now
4. Authentically Show the “Human Truth” of Connection to Resonate with All Segments
5. Activate on the “Cultural Truths” of Specific Segments to Drive Deeper Resonance
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4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE)
Understand & Embrace LGBTQ+ Terminology: A Pride Month Celebration
Authentically engaging and supporting the LGBTQ+ community is about more than saying the right word to refer to the right person, it’s about dignity and empathy.
Terminology is really a matter of respect: saying I see you, and I affirm your identity.
After attending this webinar, you will walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to Cultural Fluency across many. Happy Pride!