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Collage Group’s Essentials of Gen X consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity related marketing expectations, and Cultural Traits.
Read below for several key insights and then download the presentation and recorded webinar to go deeper into our Gen X Cultural Traits.
Collage Group’s Essentials of Gen X consumers presentation explores three areas of our consumer fundamentals research: demographics and economic opportunity, identity related marketing expectations, and Cultural Traits. Read below for several key insights and then download the presentation and recorded webinar to go deeper into our Gen X Cultural Traits.
40% of the generation are people of color, much more than the 29% of Boomers. In fact, the rate of change in diversity between Baby Boomers and Gen X is much higher than from Gen X to Millennials or Millennials to Gen Z, showing how Gen X has led the way into the era of intrinsic generational diversity that exists today.
Due to their current life stage, Xers have reached the peak of their income potential in high-powered career positions and incur high costs for things like taking care of family and paying steep tuition prices for their college-bound kids. The Millennial and Gen X Segments Are Most Likely to Hold this View.
Uniquely, Gen X was the only generation that included looking for brands that support Christians in their top five priorities, although this statistic was driven by white Gen Xers and is less prominent for multicultural Gen Xers.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
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Motivating Diverse Consumers & Avoiding Backlash in America Now: A Year in Review
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