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Insights Scoop

Consumer Holidays Trends: Thanksgiving 2021

Katie Hockstein

How will Americans prepare for and celebrate Thanksgiving this year?

The mass majority of Americans celebrate Thanksgiving. In our most recent round of surveys fielded in May 2021, respondents gave us fascinating insights around the following topics:

• What traditional and non-traditional foods get included in Thanksgiving celebrations

• How certain segments react to stress during the holidays

• Which segment is most likely to have a “friendsgiving“

Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify the similarities and differences in how American consumers across diverse segments prepare for and experience Thanksgiving. These insights allow for more efficient and effective activations that capture greater mind and market share.