New Diverse Consumer Insights for Q3 2022
More than 300 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
June 27, 2022
David Evans – Chief Insights Officer
Here’s an overview of the new reports we’re releasing in Q3 2022 and beyond that you’re missing out on. Curious about our 2021 end of year insights? Click here.
Contact us today to learn how you can gain access:
Passion Points
Discover each segment’s core passion points: the activities and areas of life of deep interest to consumers. These are the “things” that consumers prioritize when spending their time, money, and attention. Our research helps you engage diverse consumer groups based on their interests in food, fashion, sports, fitness, music, movies, TV shows, games, home improvement, and travel.
Understand & Embrace Multicultural Terminology – Update
Engage culture with a deep understanding of the words that define it. In this newly updated report, we cover diverse consumer perceptions of traditional terminology (Black, Hispanic, Latino, Asian American), cross-segment terminology (People of Color), and novel terms such as BIPOC and LatinX. Dig deeper into the labels and/or identifiers each consumer segment prefers and double-click by age, gender and more.
Activate American Parents through Culture: 2
Build connections with American parents with these consumer insights that differentiate parents from their non-parent peers along two dimensions: 1) their cultural values and related attitudes, and 2) their media habits. This presentation unveils in-depth profiles of both moms and dads through the lenses of both gender and race/ethnicity.
The Next Frontier: Young Gen Z and Older Gen Alpha
Learn more about America’s next frontier of consumers with this deep dive into kids between the ages of 9 and 17. This research applies the lenses of both gender and race/ethnicity to create cultural profiles that reveal similarities and differences among these young Americans. Join us and explore their attitudes and behaviors across key categories.
Media Habits and Channels
Build deeper connections with Americans through media with a deep dive into diverse consumer attitudes and behaviors across visual, social and audio channels. This research supports engagement and targeting with data including core locations of media consumption, the role of influencers, the Metaverse, potential disruptors, and key changes from 2021.
Contact us to learn how you can gain access to these diverse consumer insights and much more in our Cultural Intelligence Platform.