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April 21, 2023
Jill Rosenfeld – Research Manager
LGBTQ+ Gen Z Americans are an influential U.S. consumer segment, and their cultural and economic power are growing as the group ages into adulthood. Brands must better understand this intersectional consumer group to effectively engage with them through their marketing and advertising.
Our new study explores three areas of our consumer fundamentals research: demographics, identity, and Group Traits to help your brand authentically connect with LGBTQ+ Gen Z Americans.
Discover key insights and action steps below.
Key Finding #1: Burdened
LGBTQ+ Gen Zers struggle to meet external and internal expectations while embracing their true self in the face of adversity.
Key Finding #2: Spirited
Despite their burdens, this is a joyful and creative community of people who refuse to hide their true selves, despite all the pressures they are under.
Do This
Collage Group membership offers unique and valuable benefits that will help you unleash the power of culture to drive brand growth. As a member, you will tap into a diverse range of consumers, allowing you to expand your reach and increase your market share. By leveraging the power of membership, you can connect with customers from all walks of life and build long-lasting relationships that drive sales and growth.
Contact us today for the full insights release and additional research on how to connect with and engage LGBTQ+ Gen Z Americans.
Jill is a Research Manager on Collage Group’s Cultural Insights team focusing on the LGBTQ+ and Gender membership. She is a graduate of the University of Michigan’s Gerald R. Ford School of Public Policy. In her spare time, Jill enjoys exploring Washington DC’s restaurant scene and practicing yoga.
Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE)
Understand & Embrace LGBTQ+ Terminology: A Pride Month Celebration
Authentically engaging and supporting the LGBTQ+ community is about more than saying the right word to refer to the right person, it’s about dignity and empathy.
Terminology is really a matter of respect: saying I see you, and I affirm your identity.
After attending this webinar, you will walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to Cultural Fluency across many. Happy Pride!