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Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
June 23, 2023
Giana Damianos – Research Manager
As America grows more diverse, the landscape of parenting is shifting. Culture, diversity, and identity are becoming a greater focus among parents who want to instill their children with pride in their uniqueness and acceptance of others. But despite the societal progress toward awareness and openness, parenting in today’s polarized world can be contentious. Parents are navigating how to prepare their children to face adversity head-on, and brands must stay abreast of the changing tide to increase trust and relevance, discover actionable marketing strategies across key industries, and build brand loyalty.
Read on and fill out the form for an excerpt from our
Connect with Diverse Parents and Kids presentation.
The Big Picture:
This powerful study explores three key topics as they relate to culture, diversity, and identity: 1) Demographic & Societal Context; 2) Issues & Concerns; and 3) Diversity & Identity Education on culture, race, gender, and LGBTQ+ identities. And we unpack variations in parental attitudes and behaviors across gender, race/ethnicity, generation, and sexuality.
Key Insight #1: Culture
Know This:
Becoming a parent is a strong motivator to want to learn more about cultural background and maintain family traditions, especially among multicultural parents, younger parents, and dads. But many parents also want to teach their kids about other cultures, too.
Do This:
Key Insight #2: Race
Know This:
Racism is the #2 concern among children of all age groups, but especially Black children. For this reason, many parents say it’s appropriate to teach kids about racism at a young age, most commonly at 7-10 years old, but for Black and Gen Z parents, even younger, at age 4-6.
Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
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