Unlock Your Brand’s Potential With Industry-Specific Insights on Diverse Consumers

Our Category Essentials leverage large-sample consumer research surveys to provide a view of the category-specific trade-offs and consumer goods considerations facing today’s diverse consumers.

Segmented by race, ethnicity, generation, sexuality and gender, our studies call out timely and relevant findings from each category, and provide deep insights into high-growth segments: Hispanic, Black, Asian, Gen Z, Millennial, LGBTQ+, and Women.

Equipped with this research, insights and marketing leaders turn insights into impact with a deep dive into topics of interest and importance for your category’s buyers, thus effectively engaging high-growth consumer segments.

Collage Group’s Cultural Intelligence Platform delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts your industry. Over 300 brands, representing 12 industries, leverage the Collage Group consumer research platform to understand and win consumers across race, ethnicity, generation, gender, sexuality and parent-child relationships. Make cultural fluency part of your brand’s DNA and drive awareness and love for your brand beyond your competition.