Explore How Your Brand Stacks Up Against Your Competitors & Category

I’m incredibly excited to announce the release of the latest feature in fluen.ci that places actionable competitive insights at your fingertips.

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February 20, 2024
David Wellisch – CEO & Co-Founder

Our new Head-to-Head brand dashboard can be pre-loaded with a thousand brands you can view side-by-side to quickly spot opportunities, threats, and inspiration. That’s 499,500 different combinations of comparisons!

We know the pain—“quick intel” turns into a dive down the data rabbit hole with little actionable insights to help you make decisions. We are doing everything we can to help your brands engage diverse America.

As of Thursday, Feb. 15, all Collage Group Members were given access to their brand and a category competitor, at a minimum.

Check out a sample of this latest feature as we compare two brands: 7 Eleven vs. Circle K and how they are both performing against the category average.

Graph depicting consumer awareness of 7-Eleven, Circle K, and the Category Average.

As a member, you can get started with your Head-to-Head Dashboard today to:

    1. Identify gaps in your branding and messaging strategy and take immediate corrective action with culture-driven insights
    2. Benchmark your brand against competitors and industry leaders within the context of your brand’s performance
    3. Spot significant differences or promising opportunities that can inform your strategies for product bundling, product development, messaging and positioning, pricing, etc.

Learn more about fluen.ci here.

Other Recent Research Articles & Insights from Collage Group

David Wellisch

David Wellisch

David Wellisch is CEO & Co-Founder of Collage Group, a consumer insights and intelligence company with a focus on research exploring race/ethnicity, generation, sexuality and gender. Since the inception of Collage Group in 2009, David has led the company through growth, now serving more than 200 brands in across 15 industries. David is passionate about entrepreneurship and company building, and often works directly with members to help guide the integration of multicultural consumer insights and marketing strategies.

Prior to Collage Group, David was the founder, vice president and general manager of AOL Latino, AOL’s Hispanic service. He was responsible for the entire operation, including overseeing programming, product development, customer service, brand and acquisition marketing, strategy and business development. At its peak, AOL Latino produced $130MM in revenue from subscriptions and advertising. David was also Executive Director of strategy at AOL’s web properties.

Before AOL, he worked in private equity at Allied Capital and strategic consulting at Gemini Consulting. Originally from Ecuador, David holds an undergraduate degree from Brown University and an M.B.A. from Harvard Business School. Currently, he sits on the Board of Trustees for Georgetown Day School in Washington, D.C. David is also a member of the Washington, D.C. chapter of the Young President’s Organization. David is married, has three awesome kids, and currently lives in Washington, D.C.

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