Tag: culture
Drive Brand Relevance with Gen Z Consumers
Self-discovery isn’t slowing down as Gen Z ages into adulthood. Race, gender and sexuality are all increasing in importance as part of their sense of identity. Learn more about Gen Z Americans’ unique perspectives and motivations.
Political Polarization and the Influence of Non-Conformists
As America approaches the 2024 elections, consumers increasingly seek brands that actively participate in issues-based marketing, demonstrating a clear alignment with their values and beliefs. And politics plays a significant role in shaping these values.
Navigate Polarizing Emotions and Decision-Making in American Consumers
Is your brand truly connecting with and engaging consumers across demographic segments? Explore top performing brands and learn how they are winning across complex audiences to enhance your own marketing and communication strategies.
Engage Diverse America with an Impactful Media Strategy
How do you create a digital media strategy that truly captivates diverse America? As a marketer, you’re presented with a unique opportunity to enthrall and engage your audience through media channels. Learn how in our step-by-step guide.
The Top Ads for Black Consumers: Analysis from CultureRate:Ad
Culturally fluent ads use culture to efficiently and effectively connect across segments. Uncover the secrets behind how these iconic brands are creating the top culturally fluent ads among Black consumers.
Explore How Your Brand Stacks Up Against Your Competitors & Category
Check out our new Head-to-Head brand dashboard in fluen.ci, which can be pre-loaded with a thousand brands. View these brands side-by-side to quickly spot opportunities, threats, and inspiration. That’s 499,500 different combinations of comparisons!
The Top Ads for Parents: How to Alter the Path to Purchase
Culturally fluent ads use culture to efficiently and effectively connect across segments. In this report, we share the topmost culturally fluent ads for Parents through our CultureRate:Ad methodology. CultureRate:Ad provides a one-stop solution for our members’ mounting need for a comprehensive, ongoing analysis of the cultural fluency of their ads.
Beyond Halftime: Super Bowl Ads Culturally Deconstructed
From Beyoncé’s powerhouse presence to e.l.f. Cosmetics’ courtroom quips, the Super Bowl ads of 2024 offered a rollercoaster of emotions and innovation. Dive into our panel’s breakdown, uncovering the hits, misses, and the game-changing moments that define the future of advertising.
Black History Month: Insights for Authentic Engagement & Empowerment
Black History Month, February 1—29, 2024, is a key opportunity for brands to celebrate Black achievements and contributions to American culture. Black cultural holidays are booming in the United States, and Black Americans don’t shy away from acknowledging the hard realities of Black history, even as they celebrate.
Earn Recognition with 2024 HMC Strategic Excellence Awards
The Hispanic Marketing Council (HMC) is accepting entries for their Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and cultural fluency. Collage Group is excited to announce that we will be acting as an exclusive sponsor and partner of the awards.