AdRate: Win the Battle for Growth
100% of America’s population growth is coming from multicultural consumers.
Is your creative ready?
Music, casting and other once-innocuous cues are increasingly likely to produce very different reactions from different demographics, reflecting concerns with inclusion, authenticity and appropriation.
AdRate helps marketers not only test ads, but benchmark against rapidly evolving cultural norms. AdRate can derive creative practices that work TODAY for both targeted and cross-cultural campaigns.