Essentials of Gen Z Consumers
April 22, 2022
Collage Group’s Essentials of Gen Z Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits.
Collage Group’s Millennial market research helps brands understand differences in Millennial spending, passions and trends as compared to other generations: Gen Z, Gen X and Boomer. Understanding intrinsically diverse Millennial consumers is critical to your brand’s growth, and their interests and values are evolving.
Fill out the form to download an excerpt of our “Essentials of Millennial Consumers” report and read below for all the latest insights on this segment.
How do Millennials compare to other generations?
Many Millennials started their careers during the Great Recession, which shaped their financial status and buying behaviors early in life.
Now carrying heavy student debt and low homeownership rates, they face a unique set of circumstances likely to further impact Millennial spending and behaviors. Cultural fluency is key to engaging authentically with Millennial consumers as they navigate a difficult financial climate. Part of the New Wave, consumers aged 18 – 39, Millennial consumers are among the first in American history to be defined by the multicultural experience.
The Latest in Millennial Consumer Trends
Three Steps to Connect with Young Multicultural Americans on Racial Equality
March 30, 2022
Collage Group’s Essentials of Women Consumers presentation explores three areas of our consumer fundamentals research for American Women.
Health Care Across Generations
February 11, 2022
Each generation approaches the patient journey from a unique perspective. Keep reading for key insights, a downloadable deck, and webinar replay on generational differences in health-related attitudes and behaviors and the emerging consumer mindset.
America Now: Life Priorities Across Generations
January 13, 2022
This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Learn how acculturation and race impact Hispanic identity.
CultureRate: Better Target Your Brand While Driving Halo Effects in Ads
December 15, 2021
Using our CultureRate database, we analyzed over 500 brands and 100 ads gathered across the last 12 months to a set of lessons that help marketers better connect with today’s “New Wave” consumers between 18 and 41, across race and ethnicity.
America Now: Gen Z Women Key Issue – Sexism
December 13, 2021
More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
