Reach Cultural Fluency Through LGBTQ+ Cultural Traits
March 11, 2021
The LGBTQ+ community is growing, skews young, and has tremendous buying power in the U.S. (estimated at $1 trillion).
Collage Group’s LGBTQ+ market research and consumer trends help brands engage the LGBTQ+ community, a growing segment that skews young and has tremendous buying power.
Read on and fill out the form for an excerpt from our LGBTQ+ Consumer Passion Points presentation.
How do I engage LGBTQ+ consumers?
The LGBTQ+ community is estimated to include at least 12 million American adults.
Collage Group’s LGBTQ+ market research shows that the LGBTQ+ community will continue to grow in both size and share of total population as society becomes more accepting of differing gender and sexual identities. Growth is expected to be greatest among younger consumers who feel more comfortable self-identifying as LGBTQ+.
This segment also has money to spend – in 2017 their purchasing power was estimated at $917 billion.
The Latest in LGBTQ+ & Gender Consumer Trends
LGBTQ+ & Gender Program Launch: Spotlight on Women
February 24, 2021
The LGBTQ+ & Gender consumer research program is the latest offering from Collage Group. Watch a replay of the webinar and view the data from our women’s consumer research.
LGBTQ+ & Gender Program Launch: LGBTQ+ Spotlight
January 26, 2021
The LGBTQ+ & Gender consumer research program is the latest offering from Collage Group.
Collage Group Launches LGBTQ+ & Gender Consumer Research Program
January 6, 2021
Collage Group is incredibly excited to announce the launch of our LGBTQ+ & Gender consumer research program. Read below for additional information and stay tuned for more across the next few weeks.
The Self-Aware Generation: How Gen Z Consumers Choose to Self-Identify
December 7, 2020
From sexuality to star signs, Gen Z self-identifies in more ways than older consumers. Here’s what brands need to know to activate on the many ways America’s youngest consumers self-identify.
Who’s on My Side? Multicultural Perceptions of Polarization and Major U.S. Political Parties
November 5, 2020
Regardless of the outcome of the 2020 Presidential Election, many Americans will not feel as if America’s political parties truly represent people like them. Here’s what we know about whether multicultural segments think either Democrats or Republicans have their best interests at heart.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
