Pulse Check on Health in America: LGBTQ+ Consumers
Learn how Americans across sexuality approach their health and wellness. Win LGBTQ+ people’s trust by recognizing their unique health struggles and providing tools to solve them.
Collage Group’s LGBTQ+ market research and consumer trends help brands engage the LGBTQ+ community, a growing segment that skews young and has tremendous buying power.
Read on and fill out the form for an excerpt from our LGBTQ+ Consumer Passion Points presentation.
The LGBTQ+ community is estimated to include at least 12 million American adults.
Collage Group’s LGBTQ+ market research shows that the LGBTQ+ community will continue to grow in both size and share of total population as society becomes more accepting of differing gender and sexual identities. Growth is expected to be greatest among younger consumers who feel more comfortable self-identifying as LGBTQ+.
This segment also has money to spend – in 2017 their purchasing power was estimated at $917 billion.
Learn how Americans across sexuality approach their health and wellness. Win LGBTQ+ people’s trust by recognizing their unique health struggles and providing tools to solve them.
Learn how brands effectively engage diverse Americans with culturally fluent advertising. Use this research to decode the art of connecting with the LGBTQ+ community while minimizing potential backlash from other segments.
Collage Group’s insights are a trusted resource for iconic brands aiming to effectively engage with and succeed in diverse America. This article includes a summary our recent, most sought-after diverse consumer insights.
Turn insight into impact by learning how Multicultural consumers prepare for and celebrate Halloween.
Collage Group’s insights are a trusted resource for iconic brands aiming to effectively engage with and succeed in diverse America. This article includes a summary our recent, most sought-after diverse consumer insights.
Transform your marketing and brand strategy by learning how Americans across sexual identities engage with media, including social media, movies, TV shows, online videos, music, and podcasts.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group