Collage Group’s market research on multicultural moms helps brands engage moms across all races, ethnicities and generations.
Fill out the form to download an excerpt of our insights on Multicultural Holidays & Occasions: Mother’s Day
and read below for the latest consumer trends.
Moms control 85% of household purchases and their buying power is $2.4 trillion and counting.
While moms are the primary budgeting and spending decision maker in the household, 3 out of 4 moms says brands have no idea what it’s like to be a mom. Not all moms are alike. Race and ethnicity often shape the way mothers raise children and navigate the challenges of motherhood. Latina moms are an especially important group for brands given the Hispanic segment’s current and projected population and spending growth.
Brands that capture Latina moms today not only win moms now—they’re also taking steps to build brand loyalty among their children for years to come.
Reading Time: 3 minutes. Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, and maintain cultural and family traditions.
Reading Time: 3 minutes. Our latest study, Four Steps to Win Parents of America’s Diverse Teenagers, offers members insights and action steps on three crucial topics.
Reading Time: 5 minutes. Learn how women leaders of Pernod-Ricard, Lincoln Financial, and Adsmovil discuss how to engage and celebrate women consumers.
Reading Time: 3 minutes. Discover women’s unique perspectives and motivations through their evolving, complex identities and actionable Group Traits.
Reading Time: 3 minutes. Learn how to position your brand to better connect with parents of kids under 5, across gender and racial and ethnic groups.
Reading Time: 3 minutes. Build trust with women by demonstrating a nuanced understanding of their general health and wellness perceptions, barriers preventing them from achieving their best health, and the support and improvements they need.
Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE)
Understand & Embrace LGBTQ+ Terminology: A Pride Month Celebration
Authentically engaging and supporting the LGBTQ+ community is about more than saying the right word to refer to the right person, it’s about dignity and empathy.
Terminology is really a matter of respect: saying I see you, and I affirm your identity.
After attending this webinar, you will walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to Cultural Fluency across many. Happy Pride!
