Insights Scoop
Explore consumer insights from our market research platforms: Multicultural, Generations, LGBTQ+ & Gender, and Parents & Kids
Trending Topics
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When Brands and Consumers Clash: Navigating Backlash and Boycotts
Explore consumer insights, new research, strategies, and tools to help you stay ahead in a dynamic consumer landscape.
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Gen AI and Consumer Trust
Generative AI is reshaping how businesses operate—but consumer trust hasn’t caught up. To bridge that gap, leaders must design AI strategies that are deeply attuned to the values of diverse segments.
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Hispanic Market Research
Leverage Collage Insights to authentically engage the growing Hispanic market—not just because of their population growth, but also their strong purchasing power.
Latest Blog Articles
These blogs include a small sample of the deep cultural intelligence available to our clients. Contact us to learn how you can unlock full access to our AI-enabled Cultural Intelligence Engine.
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New Consumer Spending Shifts – Actionable Insights for Your Brand
Explore our Economic Tracker for 2025 insights on consumer behavior, value, and multicultural marketing. Download the preview now.
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How to Use Cultural Insights to Develop Authentic Advertising
Authenticity in branding is not simply about values – it’s about connection. Consumers, especially younger generations, demand messaging that reflects their lived experiences with honesty, respect and depth. Authentic brands don’t speak to people –…
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Women’s Wellness Playbook: Unlock Brand Relevance with Women Redefining Health, Wellness, and Beauty at Midlife
Women are redefining midlife on their own terms. Learn how your brand can lead with brand relevance, credibility, and care in this rapidly growing space.
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Tariffs Could Cost the Average American Household Nearly $5K a Year, Study Finds
The average household will lose about $4,900 yearly in the short term, followed by long-term impact from slower economic growth, higher unemployment and high inflation. Sure enough, the economy is already flashing early warning signs….
Multicultural
Discover how alcohol brands can engage diverse consumers by exploring shared values across race, ethnicity, and generations in today's evolving…
Learn best practices for engaging with NFL growth segments, including key content preferences and drivers behind their fandom.
Consumers are noticing—and responding—when companies reduce their diversity, equity, and inclusion (DEI) initiatives.
Generations
Discover how alcohol brands can engage diverse consumers by exploring shared values across race, ethnicity, and generations in today's evolving…
Boomers—now in their 60s and 70s—are redefining aging, spending with intention, and staying more active than ever.
Explore financial priorities of consumers entering new life stages—having a baby, starting a job, or retiring—and how brands can meet…
LGBTQ+
By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.
From top of funnel to conquesting, check out specific actions you can use to drive your brand's growth with Incremental…
The LGBTQ+ segment is large and growing. An important part of connecting with the segment is understanding and embracing LGBTQ+…
Gender
Learn how Women engage with Passion Points of food, home décor, travel, fashion, and more.
By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.
From top of funnel to conquesting, check out specific actions you can use to drive your brand's growth with Incremental…
This is why we work with Collage. It’s not easy to create a safe space online in words alone but Collage is able to do so. There was care for the psychological safety of the respondents and I could feel the cultural competency! Trust is so key when it comes to interacting with multicultural populations, and Collage understands that. There can be such a feeling of inadequacy for people when it comes to talking about money and Collage gets that too. Collage is able to alleviate fears right off the bat and I know that will lead to real responses and a good experience for those participating in the survey. After reading the introduction to online ethnographies, I would have taken the survey myself and shared openly.”
Opal E. Tomashevska, CUDE Director, Multicultural Business Strategy
CUNA Mutual Group