Insights Scoop
Explore consumer insights from our market research platforms: Multicultural, Generations, LGBTQ+ & Gender, and Parents & Kids
Trending Topics
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When Brands and Consumers Clash: Navigating Backlash and Boycotts
Explore consumer insights, new research, strategies, and tools to help you stay ahead in a dynamic consumer landscape.
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Gen AI and Consumer Trust
Generative AI is revolutionizing consumer insights, but not all solutions are the same. For brands to earn consumer trust, they must be sure to reflect emotion and values.
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Hispanic Market Research
Leverage Collage Insights to authentically engage the growing Hispanic market—not just because of their population growth, but also their strong purchasing power.
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New Gen Alpha Trends
Gen Alpha is redefining how brands connect with today’s consumers. Born after 2013, this 44-million-strong generation is already shaping household purchases, media habits, and brand perception in powerful ways.
Latest Blog Articles
These blogs include a small sample of the deep cultural intelligence available to our clients. Contact us to learn how you can unlock full access to our AI-enabled Cultural Intelligence Engine.
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Not All Toy Shoppers Are the Same
Did you catch our Holiday Shopping webinar? Here’s one key takeaway: Toy shoppers are far from one-size-fits-all. When comparing Building & Construction Toy Shoppers to Doll, Plush, and Figure Toy Shoppers, their motivations and purchase…
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Ask Collage is Live: Redefining How Brands Discover Growth
Today, we officially launch Ask Collage, a groundbreaking advancement in our mission to redefine how brands discover new growth opportunities.
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America Now 2026. Living Through Change, Searching for Control
On November 5th, Collage will host its annual Cultural Fluency Summit, where we’ll unveil new findings from our 2026 America Now trend research. This year’s study captures how Americans are navigating relentless change, and how…
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Millennials: Evolving Lives, Enduring Interests
Millennials are redefining travel, media, and gaming through purpose, creativity, and connection—reshaping how brands inspire loyalty.
Multicultural
Today, we officially launch Ask Collage, a groundbreaking advancement in our mission to redefine how brands discover new growth opportunities.
On November 5th, Collage will host its annual Cultural Fluency Summit, where we’ll unveil new findings from our 2026 America…
For decades, consumer insights have been the bridge between brands and the people they serve. Our industry has always embraced…
Generations
Did you catch our Holiday Shopping webinar? Here’s one key takeaway: Toy shoppers are far from one-size-fits-all. When comparing Building…
Today, we officially launch Ask Collage, a groundbreaking advancement in our mission to redefine how brands discover new growth opportunities.
Millennials are redefining travel, media, and gaming through purpose, creativity, and connection—reshaping how brands inspire loyalty.
LGBTQ+
Most Americans remain positive or neutral on Pride campaigns, signaling continued support for brands embracing LGBTQ+ marketing.
LGBTQ+ Americans are redefining authenticity and community in 2025, reshaping expectations for culture, identity, and brand engagement.
By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.
Gender
Learn how Women engage with Passion Points of food, home décor, travel, fashion, and more.
By embracing cultural intelligence, leading brands are building a stronger, more inclusive future—one authentic connection at a time.
From top of funnel to conquesting, check out specific actions you can use to drive your brand's growth with Incremental…
This is why we work with Collage. It’s not easy to create a safe space online in words alone but Collage is able to do so. There was care for the psychological safety of the respondents and I could feel the cultural competency! Trust is so key when it comes to interacting with multicultural populations, and Collage understands that. There can be such a feeling of inadequacy for people when it comes to talking about money and Collage gets that too. Collage is able to alleviate fears right off the bat and I know that will lead to real responses and a good experience for those participating in the survey. After reading the introduction to online ethnographies, I would have taken the survey myself and shared openly.”
Opal E. Tomashevska, CUDE Director, Multicultural Business Strategy
CUNA Mutual Group