Coronavirus
Audiences
Asian Market Research
Black Consumer Research
Hispanic Market Research
Multicultural Market Research
Gen Z Market Research
LGBTQ Market Research
Multicultural Moms Market Research
Women’s Market Research
Millennial Market Research
New Wave Market Research
Products
Consumer Research Platforms
Category Essentials
Consumer Research Data and Tools
Cultural Fluency Roadmap
Custom Market Research
Instant Insights
AdRate
BrandRate
Viewpoint
Register for Webinars
Webinar Playback
Read Our Blog
Subscribe to Stay Informed
About Collage
Who We Are
Why Culture Matters
The Science of Culture
Why Collage Group
Press
Log In
Contact Us
Search
Linkedin
Latest Content
Stay Current with Insights and Strategy from Latinum and genYZ
All
12
All
12
/
Collage
0
/
Multicultural
0
/
Hispanic
0
/
African American
0
/
Asian
0
/
Gen-Z
0
/
Millennial
0
/
Uncategorized
12
Four Group Traits that Best Characterize Hispanic Consumers
By 2060, Collage projects Hispanic consumers to represent 28 percent of the total U.S. population. Read on to learn four group traits that characterize this segment.
January 15, 2021
/
by Katie Hockstein
Four Group Traits That Best Characterize the Gen Z Consumer Segment
Our Gen Z Cultural Traits research provides powerful new insights into America’s youngest and still-emerging consumer demographic. Read on to discover the four essential traits you need to know about Gen Z consumers.
January 14, 2021
/
by Katie Hockstein
Our Top 5 Consumer Market Research Reports
In 2020, Collage Members turned to our consumer research platform for proprietary insights into a time of dramatic change. Here, we've compiled the six most important reports of last year.
January 7, 2021
/
by Katie Hockstein
Collage Group Launches LGBTQ+ & Gender Consumer Research Program
Collage Group is incredibly excited to announce the launch of our LGBTQ+ & Gender consumer research program. Read below for additional information and stay tuned for more across the next few weeks.
January 6, 2021
/
by Katie Hockstein
Top Ten Brands on Shared Values for 2020
Read on to find out which brands consumers identify as sharing their values - and the practices they used to get there.
December 16, 2020
/
by Katie Hockstein
While Love of Family Is Universal, Representation Must Be Nuanced
Family is a commonly shared value across diverse segments, but that doesn’t mean it’s one-size-fits-all. Read on to understand the nuances within multicultural family life for authentic representation and effective connection on the path towards Cultural Fluency.
December 14, 2020
/
by Katie Hockstein
“Community” Means More for Multicultural Consumers
Collage research identifies community as a powerful space where all consumer segments engage with the universal Group Trait of Connection. Here’s what brands and marketers need to know about community across race and ethnicity.
December 7, 2020
/
by Katie Hockstein
The Self-Aware Generation: How Gen Z Consumers Choose to Self-Identify
From sexuality to star signs, Gen Z self-identifies in more ways than older consumers. Here’s what brands need to know to activate on the many ways America’s youngest consumers self-identify.
December 7, 2020
/
by Katie Hockstein
On the Use of the Term “BIPOC”
The term “BIPOC” exploded in popularity this summer. But few consumers have embraced the term in their daily lives, and the trend seems to be fading. Should you use it? Read on for more insights.
December 3, 2020
/
by Katie Hockstein
Race, Ethnicity is the Most Important Part of Identity for Multicultural Consumers
Understanding consumer identity is key to building authentic connections. Read on for actionable insights.
December 2, 2020
/
by Katie Hockstein
Measuring The Cultural Fluency of Healthcare Brands
Our latest BrandRate study revealed that many health insurance companies fail to resonate with multiple cultural segments.
December 2, 2020
/
by Katie Hockstein
Christmas in the Age of the COVID-19 Pandemic
Christmas: the most wonderful time of the year, even during a pandemic. Keep reading for stats on timeless Christmas themes to lean into this year while pivoting to the realities of COVID.
November 23, 2020
/
by Katie Hockstein
Page 1 of 16
1
2
3
›
»
Scroll to top