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Stay Current with Insights and Strategy from Latinum and genYZ
Snapshot of American Women: Engage Women’s Cultural Traits
Our new Women Cultural Traits research provides powerful new insights into this critically important demographic.
Five Essential Things To Know About Gen Z Consumers in 2021
Want to better connect with Gen Z? Read on for 5 takeaways and a presentation centered on enhancing your brand's ability to authentically connect with the Gen Z generational cohort.
Five Things You Need To Know About Hispanic Consumers in 2021
Want to better connect with Hispanic Americans? Read on for 5 takeaways and a presentation centered on enhancing your brand's ability to authentically connect with the U.S. Hispanic segment.
Reach Cultural Fluency Through LGBTQ+ Cultural Traits
The LGBTQ+ community is growing, skews young, and has tremendous buying power in the U.S. (estimated at $1 trillion).
How to Create Culturally Fluent Ads: Five Lessons
Using our CultureRate database, we analyzed over 100 ads gathered across the last 12 months to identify key lessons from “Culturally Fluent” ads that were best across all segments of the “New Wave” of younger Americans between 18-39.
Four Group Traits That Best Characterize Asian American Consumers
Collage Group's latest consumer report on Asian Cultural Traits provides powerful new insights into this critically important demographic. Fill out the form to download an excerpt specific to the expertise-seeking cultural trait.
LGBTQ+ & Gender Program Launch: Spotlight on Women
The LGBTQ+ & Gender consumer research program is the latest offering from Collage Group. Watch a replay of the webinar and view the data from our women's consumer research.
Measuring the Cultural Fluency of Ads: Subaru
CultureRate:Ad and CultureRate:Brand are major initiatives that provide a research solution to members’ mounting need for comprehensive, ongoing analysis of the cultural fluency of branding and advertising.
Insights for Authentic Black Representation: Panel Discussion
Collage Group hosted a panel discussion on authentic representation of Black consumers in marketing. Catch up on the conversation that covers authentic black representation and the risk of misrepresentation.
Measuring the Cultural Fluency of Ads: Dunkin’
In our latest CultureRate:Ad consumer insights report, Multicultural consumers rate Dunkin's "Welcome to Dunkin'" advertisement. Read more to see the ad's winning features and why it's culturally resonant with multiple consumer segments.
Four Group Traits That Best Characterize Black Consumers
By 2060, Collage projects Black consumers to represent 55 million consumers, or 14 percent of the total U.S. population. Read on to learn more about this growing segment.
LGBTQ+ & Gender Program Launch: LGBTQ+ Spotlight
The LGBTQ+ & Gender consumer research program is the latest offering from Collage Group.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).