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Stay Current with Consumer Insights from Our Market Research Platforms: Multicultural, Generations and LGBTQ+ & Gender and Parents & Kids

Latest Blog Articles

Navigate Polarizing Emotions and Decision-Making in American Consumers

March 15, 2024

Is your brand truly connecting with and engaging consumers across demographic segments? Explore top performing brands and learn how they are winning across complex audiences to enhance your own marketing and communication strategies.

The Top Brands for Women: Learnings, Activations and More

March 11, 2024

Leading brands leverage culture efficiently and effectively to connect across consumer segments. Discover the top culturally fluent brands for Women and get insights into what these brands are doing to resonate.

Insights for Authentically Engaging Women Consumers for Growth

March 8, 2024

Many advertisers are missing the mark in their portrayals of this powerful consumer segment. Only about half of Women say they’re satisfied with portrayals of their gender in advertising. Learn more about how you can engage Women consumers' evolving, complex identities for growth.

Navigate Polarizing Emotions and Decision-Making in American Consumers

March 15, 2024

Is your brand truly connecting with and engaging consumers across demographic segments? Explore top performing...

The Top Brands for Women: Learnings, Activations and More

March 11, 2024

Leading brands leverage culture efficiently and effectively to connect across consumer segments. Discover the top...

Insights for Authentically Engaging Women Consumers for Growth

March 8, 2024

Many advertisers are missing the mark in their portrayals of this powerful consumer segment. Only...

Multicultural

Man holding a remote control in front of a television

Beyond Halftime: Super Bowl Ads Culturally Deconstructed

From Beyoncé's powerhouse presence to e.l.f. Cosmetics' courtroom quips, the Super Bowl ads of 2024 offered a rollercoaster of emotions and innovation. Dive into our panel's breakdown, uncovering the hits, misses, and the game-changing moments...

Young Hispanic couple looking at a cell phone together

Leverage Hispanic Media Insights for Brand Impact

Multicultural Americans spend an enormous amount of time and attention in the digital media space. Hispanic Americans especially are super users: they spend their time across many platforms, social media and otherwise, especially those that...

Generations

Drive Brand Relevance with Gen Z Consumer Essentials

Self-discovery isn’t slowing down as Gen Z ages into adulthood. Race, gender and sexuality are all increasing in importance as part of their sense of identity. Learn more about Gen Z Americans’ unique perspectives and motivations.

Three Gen Z multicultural women sitting in a field of flowers

Top Ads for Gen Z

Culturally fluent ads use culture to efficiently and effectively connect across segments. In this report, we share the topmost culturally fluent ads for Gen Z consumers through our CultureRate:Ad methodology.

LGBTQ+

LGBTQ+ neon pride rainbow sign glowing on a purple wall

Top Ads for LGBTQ+ Consumers: Insights from CultureRate

Learn how brands effectively engage diverse Americans with culturally fluent advertising. Use this research to decode the art of connecting with the LGBTQ+ community while minimizing potential backlash from other segments.

Gender

Insights for Authentically Engaging Women Consumers for Growth

Many advertisers are missing the mark in their portrayals of this powerful consumer segment. Only about half of Women say they’re satisfied with portrayals of their gender in advertising. Learn more about how you can engage Women consumers' evolving, complex identities for...

Parents and Kids

A Multicultural family sit and watch TV together intently.

The Top Ads for Parents: How to Alter the Path to Purchase

Culturally fluent ads use culture to efficiently and effectively connect across segments. In this report, we share the topmost culturally fluent ads for Parents through our CultureRate:Ad methodology. CultureRate:Ad provides a one-stop solution for our...

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