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Our AdRate Metrics: Understanding Groundswell & Backlash
It’s Crunch Time: An AdRate analysis of 2019 Super Bowl Snack Food TV ads
Clash of the Colas: An AdRate analysis of Coke & Pepsi’s 2019 Super Bowl TV ads
Roll out the barrel: multicultural drinking attitudes and associated behaviors
It’s Black History Month: Is it Time to Upgrade Your African-American Marketing Strategy?
Mom’s the Word: Connecting With the Next Wave of Parents
Interest in Cannabis Spikes Among Millennial Moms
Michigan’s new marijuana legislation is the latest win for…
Preparing for the Cliff: What brands need to know to survive and thrive in the e-commerce economy
The winning impact of cross-cultural and Hispanic themes in advertising
How does advertising work? The dominant model for ad success…
Our Beverage Industry, Uncapped: Paving the Way for Hybrid Drinks
The Food and Beverage Revolution: Unlocking Younger Consumers’ Preferences
The food and beverage industry is seeing shifting consumer…
Is What You Think of Trump’s Fan Base Fake News?
Election results are rolling in as we go to print, but in all…
Unleashing culture to drive brand growth