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Stay Current with Insights and Strategy from Latinum and genYZ
Preparing for the Cliff: What brands need to know to survive and thrive in the e-commerce economy
The winning impact of cross-cultural and Hispanic themes in advertising
How does advertising work? The dominant model for ad success…
Our Beverage Industry, Uncapped: Paving the Way for Hybrid Drinks
The Food and Beverage Revolution: Unlocking Younger Consumers’ Preferences
The food and beverage industry is seeing shifting consumer…
Is What You Think of Trump’s Fan Base Fake News?
Election results are rolling in as we go to print, but in all…
Risk averse but tech savvy Gen Zs pose major challenge to financial institutions
Unwrapped: the biggest secret behind the food and beverage industry right now
What every industry can learn from Pantene’s “Exceptional” Gold Series Campaign
Blame Gen Z: why shopping experiences are becoming easier by the click, touch and tap.
2017 American Community Survey: First Look
The U.S. Census Bureau recently released preliminary estimates…
Deciphering the emotional states transforming America: key marketing implications
gen-Z “Family Values” offers new ground for marketers tapping into cultural themes
In Taking a Stance: Examining millennial and gen-Z political…
Unleashing culture to drive brand growth