Latest Content
Stay Current with Insights and Strategy from Latinum and genYZ
Strategies for Activating the Hispanic Audience
As America’s cultural landscape continues to shift, brands and creative agencies need to adapt.
How Advertisers Win Hispanics With Language and Cultural Cues
Preview Collage Group Roundtables for 2019
Must-Have for Marketers: The Essentials of Multicultural and Generational Marketing
Serena and Toni Battle it Out for Bumble and Toyota
Your Spots, Shot by Shot: An AdRate analysis of 2019 Super Bowl Alcoholic Beverage TV ads
Our AdRate Metrics: Understanding Groundswell & Backlash
It’s Crunch Time: An AdRate analysis of 2019 Super Bowl Snack Food TV ads
Clash of the Colas: An AdRate analysis of Coke & Pepsi’s 2019 Super Bowl TV ads
Roll out the barrel: multicultural drinking attitudes and associated behaviors
It’s Black History Month: Is it Time to Upgrade Your African-American Marketing Strategy?
Mom’s the Word: Connecting With the Next Wave of Parents
Unleashing culture to drive brand growth