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Stay Current with Insights and Strategy from Latinum and genYZ
Online Qualitative Research Answers In-Person Fieldwork Disruptions
With the coronavirus crisis disrupting most planned in-person fieldwork, our existing online qual expertise at Collage Group has allowed us to seamlessly support clients despite quarantines.
Category Spend Patterns During COVID-19
These times are uncertain, but you don’t have to be. Act on these category-specific insights to resonate with multicultural consumers during this period of change.
Measuring the Cultural Fluency of Brands: Alcoholic Beverages
Collage Group just launched new syndicated research streams ranking ads and brands on cultural fluency.
Measuring the Cultural Fluency of Brands and Ads: Alcoholic Beverages Brands and Personal Care Ads
AdRate and BrandRate are major new initiatives that provide a solution to our members’ mounting need for a comprehensive, ongoing analysis of the cultural fluency of branding and advertising.
Capture Financial Service Consumers with the Power of Digital
Today's consumers are digital-forward when approaching their personal finances, and brands need to keep up. Learn how multicultural and youth segments are driving online adoption in financial services, and what your brands can do to win their attention, consumption, and loyalty.
The First Deep-Dive into Consumer Behavior in the Time of COVID-19
We are now more than a month into the new normal of the COVID pandemic. Buying patterns have been massively disrupted, millions have lost their jobs with panic buying affecting many categories while others have nearly collapsed.
The Coronavirus Crisis Research Initiative
The coronavirus crisis is changing everything in ways we never expected. Read more below to understand our research and review custom options for obtaining detailed reporting and proprietary insights.
Optimize Digital Services in the Health Care Space
Health care costs are high and rising. And many health care companies are leaning on digital services to reduce costs while improving customer satisfaction. To fully realize these benefits, companies need to understand the relevant attitudes and preferences of both multicultural and generational consumers.
How Multicultural and Youth Consumers are Reshaping the Video Game Industry
The stunning growth of video games and virtual reality within the entertainment industry is attributable to two core segments: youth and multicultural consumers. Brands need to understand how to leverage this passion point to activate these key segments as gamer culture continues to blend with the mainstream.
Collage Group Puts Brands and Ads at the Center of Membership in 2020
Three factors are leading us to change our research model to put your category, brands and ads at the center of everything we do.
Safeguard Your Brand Against Ad-wary Online Streaming Viewers
To effectively capture consumer attention, marketers must understand the ever-changing media landscape. Leverage these insights to optimize your ads for the modern TV consumer.
Amplify Word-of-Mouth Impact in the New Wave
The New Wave—the young, diverse segment of Americans aged 18 to 39—value word-of-mouth and engage it more than older Americans. In this study, we share two steps and five tactics that brands should leverage to drive word-of-mouth in this segment.
Unleashing culture to drive brand growth