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Stay Current with Insights and Strategy from Latinum and genYZ
Quick chart: How Patriotic are Gen-Zers and Millennials?
We live in an age when patriotism is expressed in various, sometimes…
Quick chart: What Gen-Z & Millennials Really Want in Life
We are all human. Despite different traits and experiences, when…
Quick Chart: What Social Media Platforms do Gen-Z and Millennials Love Most?
There's a lot of press around the demise of Facebook. While…
Mythbusters: Millennials Live in Cities
Much has been made of millennials’ preference for cities. For…
Quick Chart: Gen-Z and Millennial Smartphone Usage
The world is going mobile. Smartphones are changing the way…
Case Study: Under Armour’s “I Will What I Want”
Most consumers viewed Under Armour as a brand built for men…
An Inside Look at the Hispanic Beauty Journey
Today’s beauty campaigns encourage consumers to embrace diverse…
Hispanic Heritage Month: 5 Winning Campaigns
Companies are eager to win Hispanic consumers' business as a…
African-American Consumers: Cultural Influencers
African-Americans comprise 39 million, or 12.8% of the U.S. population.…
Hispanics Unbanked: Huge Opportunities for Financial Services
The mandate to drive sales and build loyalty among Hispanic consumers…
Hispanic Millennials: Top 5 Insights and Strategies
Millennials are young, influential, digital natives. They constantly…
Porque Soy Tu Madre y Punto: Latina Moms and Mother’s Day
This year, we're taking a different approach to our Mother’s…
Unleashing culture to drive brand growth