Are young people playing the same sports as older generations did in their youth? Do young people consume sports in a different way than their older counterparts? In our latest study we answer these questions and more to see how sports leagues and brands can better market to, and ultimately create, young fans.
https://www.collagegroup.com/wp-content/uploads/2017/07/basketball-youth.jpg10001500Katie Hocksteinhttps://www.collagegroup.com/wp-content/uploads/2021/04/Collage-Group-Main_167-space.pngKatie Hockstein2017-07-25 16:45:212019-01-02 16:34:59Youth & Sports Part I: Start with Early Engagement
While political polarization has been on the rise in the U.S., in many ways the 2016 presidential election was a collective moment of realization of just how far apart Americans are.
Young vs. old, left vs. right, urban vs. rural – since the election, understandings of “other segments” are frequently discussed. However, many of these conceptions are constructed through stereotypes and anecdotes instead of data.
https://www.collagegroup.com/wp-content/uploads/2017/01/map-of-USA.jpg10001500Katie Hocksteinhttps://www.collagegroup.com/wp-content/uploads/2021/04/Collage-Group-Main_167-space.pngKatie Hockstein2017-01-31 04:55:422019-01-02 16:40:36A Changing Nation: A Generational View of Shifting Attitudes in America
It’s no secret that the demographics of the United States are shifting. White Americans comprise just above half of the youngest two generations, while they remain a strong majority in older generations.
Never has the makeup of the country become such a core part of the national discourse as in the lead-up to the 2016 election.
Whether you’re five or ninety-five, you probably drink at least one non-alcoholic beverage per day. Despite this, the non-alcoholic beverage industry has seen a steady decline over the past few years. Is this driven by more interest in healthy foods, a change in tastes, or something else? Our latest total market study was designed to learn more about consumers’ beverage preferences and uncover the drivers behind the trends.
Multicultural Consumers are More Loyal
Hispanic and African-American consumers typically stick with their favorite brands when shopping for non-alcoholic beverages. They’re less likely to be swayed by a sale or coupon. On average, 27% of consumers say that they purchased a non-alcoholic beverage because of a sale.
We live in an age when patriotism is expressed in various, sometimes divisive ways. Some people prefer traditional displays of flags and “The Star Spangled Banner.” While younger Americans may have a less tangible interpretation, focused on ideals and a way of life.
Does this mean that gen-Z and millennials are less patriotic than older generations?
https://www.collagegroup.com/wp-content/uploads/2017/07/jakob-owens-96965.jpg15001002Katie Hocksteinhttps://www.collagegroup.com/wp-content/uploads/2021/04/Collage-Group-Main_167-space.pngKatie Hockstein2016-09-27 12:00:252019-01-02 16:46:20Quick chart: How Patriotic are Gen-Zers and Millennials?
There’s a lot of press around the demise of Facebook. While we’re not jumping on the “Facebook doesn’t matter” train, it’s clear that there are major changes in preferences around social media platforms among the youngest generations.
We asked social media users, “What is your favorite social media platform?” – only allowing them to select one.
https://www.collagegroup.com/wp-content/uploads/2016/08/kate-serbin-31030.jpg10001500Katie Hocksteinhttps://www.collagegroup.com/wp-content/uploads/2021/04/Collage-Group-Main_167-space.pngKatie Hockstein2016-08-26 12:00:022019-01-02 16:48:17Quick Chart: What Social Media Platforms do Gen-Z and Millennials Love Most?
Much has been made of millennials’ preference for cities. For a long time, the prevailing narrative was that they favored urban spaces relative to the white picket fences of the suburbs. Although there’s been a shift in the narrative as some begin to take a closer look at the millennial urban dynamic, there’s still a view of of, for lack of a better term, of white Brooklyn hipsters.
https://www.collagegroup.com/wp-content/uploads/2016/06/city.jpg10041500Katie Hocksteinhttps://www.collagegroup.com/wp-content/uploads/2021/04/Collage-Group-Main_167-space.pngKatie Hockstein2016-06-10 12:00:292019-01-02 16:49:25Mythbusters: Millennials Live in Cities
The world is going mobile. Smartphones are changing the way we communicate, the way we shop and look for information, and remaking entire industries. However, just how prevalent are smartphones across gen-Zers, millennials, and older generations?
The mandate to drive sales and build loyalty among Hispanic consumers holds true across all industries. This is felt acutely in the financial industry. Driven by economic, cultural, and language factors, Hispanic consumers significantly under-index on banking status and financial products usage. This represents not only huge business upside for financial services companies, but also a human opportunity to increase access to historically underserved consumers.
Millennials are young, influential, digital natives. They constantly multi-task, and, yes, also shamelessly take “selfies.” Marketers often paint millennials with a broad brush, yet “The Selfie-Generation” or other narratives are too simplistic to articulate exactly who millennials—and in this case Hispanic millennials—really are.