Category: Multicultural
Relatable Creators Are Reshaping Consumer Trust
Younger consumers seek relatable influencers over big names. Discover how trust, identity, and cultural relevance drive loyalty in today’s social landscape.
Q2 2025: C-Pulse™ Trends
Discover how multicultural and Gen Z consumers are shaping trends in AI, finance, wellness, and media in the evolving 2025 U.S. market.
Why Trust Is the Next Battleground in Alcohol Marketing
Multicultural Americans see trust as essential in alcohol purchases, driving brand switching and deeper engagement across segments.
Shifting Hispanic Priorities: Why Trust Is Built on Safety, Belonging, and Cultural Relevance
Explore how Hispanic consumers value trust, safety, and cultural relevance, and why brands must adapt to shifting priorities in 2025.
Shifting Hispanic Consumer Priorities: Trust Is Earned Where Safety Is Felt
Explore how trust, safety, and cultural relevance are reshaping Hispanic consumer expectations in 2025.
Rebuilding Trust: A Critical Opportunity in Financial Services
Only 40% of Americans trust brands. Discover how financial services can reconnect with multicultural consumers in an evolving market.
How Financial Services Brands Can Earn Hispanic Consumer Trust
Learn how financial services brands can build trust and engage Hispanic consumers through cultural fluency, family-first strategies, and financial confidence.
Why Juneteenth Matters for Brands: Turning Celebration into Meaningful Connection
Learn how brands can authentically engage with Juneteenth by meeting expectations, fostering trust & cultural understanding.
How Brands Can Capitalize on Soccer’s Cultural Surge
Unlock how brands can tap into soccer’s U.S. cultural rise with storytelling, purpose & multicultural fandom insights.
Channel Asian Americans’ Intentional Drive for Lasting Impact
Asian Americans are deepening community ties, balancing ambition with mindfulness, and redefining trust and identity. Is your brand keeping pace?