Category: Multicultural
From Cultural Intelligence to Business Growth: Lessons from Coca-Cola
Discover how Coca-Cola is putting cultural intelligence into practice to strengthen cultural resonance and drive measurable business growth.
Culture, Innovation, and Value: Inside the Mind of the Modern Hispanic Traveler
Learn how Hispanic travelers' focus on cultural legacy and savvy choices sets new standards for the industry.
The New Face of Fandom: Celebrate the Influence of Hispanic Sports Fans
Discover how brands can connect authentically with Hispanic sports fans.
Breaking Through With Hispanic Consumers Beyond Hispanic Heritage Month
Earn lasting loyalty by using key pillars of Hispanic representation to reflect the full spectrum of culture, identity, and everyday life.
Culinary Mastery: Black and Hispanic Home Cooks Turn Their Passion for Food into Social Capital
Black and Hispanic consumers’ passion for cooking and baking turns the kitchen into a space for cultural pride, skill-building, and experimentation.
Decoding Trends in Gen Z Footwear
Discover which footwear brands are expanding their cultural moat with Gen Z and which are losing ground.
What Three Winning Brands–Topo Chico, Native, and Apple Music–Teach Us About the Power of Cultural Specificity
See how Topo Chico, Native, and Apple Music use cultural specificity to build trust, connect with consumers, and drive growth.
How the Best World Cup Campaigns Won by Putting Culture at the Center
Learn how Coca-Cola, Gran Centenario, and Adsmovil used cultural fluency to create winning FIFA World Cup marketing campaigns.
Turning Cultural Insights into Marketing Action
Cultural insights are valuable when they drive action. Brands that build cultural resonance translate insights into strategies, creative, and campaigns that authentically reflect how people live.
How Meijer Engaged Midwestern Sports Fans with Cultural Specificity to Gain a Competitive Advantage
Our research at Collage shows that brands creating real cultural connections with cultural intelligence are better positioned to earn consumer trust, increase purchase intent, and build lasting loyalty.