Category: Multicultural
New Consumer Spending Shifts – Actionable Insights for Your Brand
Explore our Economic Tracker for 2025 insights on consumer behavior, value, and multicultural marketing. Download the preview now.
Unlock Hispanic Identity to Propel Brand Growth
Explore Hispanics’ evolving identities and actionable Group Traits in our 2025 Hispanic Consumer Focus, featuring unique perspectives, motivations, and trended insights.
AI Marketing Playbook: Build Trust with Consumers
Consumers want AI that helps, not hypes. This report gives marketers the strategies to deliver value without crossing the line.
Beyond the Mirror: Strategic Opportunities for Beauty Brands to Connect with Hispanic Consumers
Hispanic consumers are reshaping the beauty industry with intention and cultural pride—this report reveals what brands need to know to keep up.
The Loyalty Opportunity: Why Authenticity Always Wins in Uncertain Times
In tough times, cutting marketing budgets and authenticity may seem wise—but that reflex can cause lasting damage to brand trust and growth.
The New Food Trend: Blending Cultural and Bold Flavors Through Co-Creation
In a time of rising food costs, brands can build loyalty by bringing joy back to the table through culture and passion
Modern Masculinity: Engaging Multicultural Men with Grooming
Skincare and scent are helping Young Multicultural Men set new standards for how they show up in the world. This guide breaks down what brands need to know—and do—to engage this audience with relevance and impact. Men’s personal care is booming—and Young Multicultural Men are driving the shift. For them, grooming is central to identity, […]
Gen AI in Marketing: Read the Room to Refine Your Brand Strategy
Learn how to win over Gen Z, Millennials, and Multicultural consumers as generative AI transforms marketing and reshapes consumer expectations.
Win Asian American Drivers Through Reliability & Innovation
Explore the evolving expectations of Asian American car buyers and how cultural values are driving preferences in safety, design, and innovation.
The Power of Spanish to Fuel Growth
Embracing culturally authentic Spanish strengthens trust, deepens connections, and positions brands for growth in an evolving U.S. market.