Category: Hispanic

Multicultural Audio: Social and globally influential

Elizandra Granillo

In 2025, audio has evolved far beyond entertainment. It’s become a shared language of identity, creativity, and community — where listeners don’t just consume, they participate. From playlists to podcasts, the soundtrack of everyday life is now a reflection of who people are and what they value most. Our latest insights reveal that Multicultural Americans […]

Multicultural Streaming: Drivers of Video Reinvention

Elizandra Granillo

Multicultural audiences are transforming streaming into a shared cultural experience that’s redefining connection and media engagement.

Multicultural Social Media: How Subculture Powers Trust

Elizandra Granillo

Discover how Multicultural consumers are redefining social media influence, trust, and identity in the 2025 media landscape.

The Growth of Multicultural Buying Power: America’s New Economic Engine

Jenny Wolski

Multicultural consumers are powering U.S. growth, reshaping brand strategy and cultural relevance through rising income and influence.

Unlocking the Hispanic Consumer Mindset: Culture, Media, and Trust

Heidi Khaled

Unlocking the Hispanic Consumer Mindset Hispanics are the fastest-growing multicultural consumer group in the U.S.—and one of the most influential. With their expanding size, cultural impact, and purchasing power, this audience is shaping the future of American culture, media, and brand engagement. Collage Group’s latest insights uncover how Hispanic consumers’ values, habits, and expectations are […]

5 Ways to Engage Hispanic Parents through Media

Lauren Goldberg

Discover how Hispanic parents are reshaping family media with interactive, culturally relevant, and authentic experiences.

21+ Hispanic Holidays & Occasions: A Toast to Life

Elizandra Granillo

Hispanic adults infuse everyday life with celebration. Explore how tradition, connection, and premium choices shape cultural moments.

How Heritage Leaning Hispanics are Shaping the Market

Sudipti Kumar

Spanish isn’t just spoken—it’s lived. For Heritage-Leaning Hispanics in the U.S., language is more than communication; it’s a reflection of identity, family, and culture. This segment isn’t just growing—it’s shaping the way brands must think about engagement in multicultural marketing. Emerging insights show that 98% of Heritage-Leaning Hispanics say they speak Spanish when spending time […]

Small Bites, Big Impact: A Marketing Playbook for Snack Brands Reaching Multicultural Consumers

Alonzo Bailey

Multicultural consumers are transforming snack trends with bold flavors, transparency, and functional benefits that shape the future of snacking.

Year-Round Joy: What Drives Hispanic Celebrations

Elizandra Granillo

Discover how Hispanic celebrations reflect family, heritage, and emotion—and why brands that honor these moments earn long-term consumer loyalty.