Category: Hispanic

New Consumer Spending Shifts – Actionable Insights for Your Brand

Jack Mackinnon

Explore our Economic Tracker for 2025 insights on consumer behavior, value, and multicultural marketing. Download the preview now.

Unlock Hispanic Identity to Propel Brand Growth

Elizandra Granillo

Explore Hispanics’ evolving identities and actionable Group Traits in our 2025 Hispanic Consumer Focus, featuring unique perspectives, motivations, and trended insights.

Beyond the Mirror: Strategic Opportunities for Beauty Brands to Connect with Hispanic Consumers

Elizandra Granillo

Hispanic consumers are reshaping the beauty industry with intention and cultural pride—this report reveals what brands need to know to keep up.

Modern Masculinity: Engaging Multicultural Men with Grooming

Alonzo Bailey

Skincare and scent are helping Young Multicultural Men set new standards for how they show up in the world. This guide breaks down what brands need to know—and do—to engage this audience with relevance and impact. Men’s personal care is booming—and Young Multicultural Men are driving the shift. For them, grooming is central to identity, […]

Gen AI in Marketing: Read the Room to Refine Your Brand Strategy

Jill Rosenfeld

Learn how to win over Gen Z, Millennials, and Multicultural consumers as generative AI transforms marketing and reshapes consumer expectations.

The Power of Spanish to Fuel Growth

Jenny Wolski

Embracing culturally authentic Spanish strengthens trust, deepens connections, and positions brands for growth in an evolving U.S. market.

Score Big with NFL’s Growing Fanbase

Lauren Goldberg

Learn best practices for engaging with NFL growth segments, including key content preferences and drivers behind their fandom.

Invest in Hispanic Consumers: 2025’s Top Demographic Shifts

Jenny Wolski

Explore Collage’s “Three Big Ideas” for adapting your brand strategy to the shifting multicultural landscape.

Woman on podcast microphone

Multicultural Consumer Media Habits & Preferences

Sudipti Kumar

Learn how Multicultural Americans engage with media, including social media, video content, music, and more.

Pulse Check on Health & Wellness: How to Solve for Multicultural Health Concerns

Elizandra Granillo

Learn how Multicultural Americans engage with health and wellness, including the impact of systemic barriers.