Category: Uncategorized
The Sweet Spot: A Marketing Playbook for Confection Brands Looking to Delight Multicultural Consumers
Discover how Multicultural consumers are reshaping confection trends through daily rituals, novelty, and mindful indulgence.
Celebrations Strategy Guide: How Brands Can Win Gen Z and Millennials Across Categories
This white paper explores how brands across multiple categories, from food and beverage to travel, can authentically engage Gen Z and Millennials by shifting from generic occasions to culturally meaningful celebrations.
Shifting Hispanic Consumer Priorities: Trust Is Earned Where Safety Is Felt
Explore how trust, safety, and cultural relevance are reshaping Hispanic consumer expectations in 2025.
New Consumer Spending Shifts – Actionable Insights for Your Brand
Explore our Economic Tracker for 2025 insights on consumer behavior, value, and multicultural marketing. Download the preview now.
The AI Trailblazers Power 100 Are Building the Future
Artificial intelligence is transforming every facet of modern life, from the way we work to how we communicate. Adweek’s inaugural AI Trailblazers Power 100, curated in partnership with AI Trailblazers, highlights the people at the forefront of this technological leap. From the scientists creating the hardware on which AI runs to the digital advertising pioneers […]
Reflections on Women’s Aging Journey: A 2025 AARP Mirror/Mirror Study on Authenticity and Menopause
Though women experience personal growth, media representation does not always reflect their reality. A notable two-thirds (64 percent) of women age 50 and over report rarely or never seeing themselves represented in today’s media. Women say this inauthentic representation is due to older women being portrayed unrealistically, such as by celebrities who have altered their […]
Target 40-Day ‘Fast’ and The Consumer Psychology Behind Boycotts
Rev. Jamal Bryant claims Black consumers spend over $12 million a day at Target, which isn’t too hard to imagine as the Collage Group, a cultural research firm, estimates the Black community’s spending power will reach $2.1 trillion by 2026, rising from $1.7 billion in 2021. Black-owned businesses have an essential part to play in […]
Costco is looking like the big winner after Target’s DEI rollback
“We’ve seen here, especially with Target, is that they’ve eroded that trust because they’re not doing what they say, and they don’t say what they do,” Collage Group’s chief insights officer, David Albert, recently told Business Insider.
From Woke to Joke
“That kind of seesawing back and forth and saying one thing and doing another, that’s what gets brands like Target in trouble,” said David Albert, the chief insights officer at Collage Group, a consumer research firm that focuses on multicultural audiences.
Target flip-flopped on diversity. Now its stock is down 57%.
David Albert, the chief insights officer at Collage Group, a consumer research firm that focuses on multicultural audiences spoke about how Target’s trust has eroded among consumers.