Category: Uncategorized
Target 40-Day ‘Fast’ and The Consumer Psychology Behind Boycotts
Rev. Jamal Bryant claims Black consumers spend over $12 million a day at Target, which isn’t too hard to imagine as the Collage Group, a cultural research firm, estimates the Black community’s spending power will reach $2.1 trillion by 2026, rising from $1.7 billion in 2021. Black-owned businesses have an essential part to play in […]
Costco is looking like the big winner after Target’s DEI rollback
“We’ve seen here, especially with Target, is that they’ve eroded that trust because they’re not doing what they say, and they don’t say what they do,” Collage Group’s chief insights officer, David Albert, recently told Business Insider.
From Woke to Joke
“That kind of seesawing back and forth and saying one thing and doing another, that’s what gets brands like Target in trouble,” said David Albert, the chief insights officer at Collage Group, a consumer research firm that focuses on multicultural audiences.
Target flip-flopped on diversity. Now its stock is down 57%.
David Albert, the chief insights officer at Collage Group, a consumer research firm that focuses on multicultural audiences spoke about how Target’s trust has eroded among consumers.
Gain Brand Momentum through Women’s Passion Points
Learn how Women engage with Passion Points of food, home décor, travel, fashion, and more.
Multicultural Shoppers are an Enticing Seafood Target
Multicultural shoppers are twice as likely as white shoppers to identify as pescatarian and are more likely to use the seafood counter during grocery trips, reports the Collage Group, a Bethesda, Md.-based consumer research firm. Black (30.6%), Hispanic (29.4%), and Asian (25.7%) consumers are all outpacing white shoppers (15.1%) in counter visits, Collage Group states. […]
Broken Promises: How DEI Rollbacks Are Deepening The Brand Trust Crisis
A new study reveals that consumer trust in brands is eroding, with diversity rollbacks becoming a key flashpoint in an already widening gap.
Why Some Shoppers Are Launching a 40-Day Target Boycott
Starting Wednesday, some shoppers have decided to participate in a month-plus-long boycott of Target due to the retailer’s new shift away from diversity, equity and inclusion (DEI) policies.
Some Shoppers are Boycotting Target
A report from Collage Group released in February found that a third of consumers stopped shopping at their favorite store due to cuts to DEI commitments. The issue is especially pronounced for Black, Hispanic, and LGBTQ+ shoppers. Either way, the future of DEI, at least on the federal level, partially depends on the courts.
The Real Cost of Scaling Back DEI: How Consumers are Adjusting Their Purchasing Behaviors
In recent years, brands have faced increasing scrutiny over their corporate commitments to diversity, equity and inclusion (DEI). As some companies scale back their DEI programs in response to external pressures, consumer reactions are shaping up to be more than just social commentary.