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U.S. Census Data Revealed: Country of Origin Will Rise In Importance for Multiculturals

The cultural transformation of the American consumer is plain to see, even in short time spans. Census data from 2020 to 2023 shows that Multicultural population growth is 60% greater than total population growth, given that the White population declined by almost 2 million.

The US Census Bureau announced on June 27, 2024 that the nation grew by 0.5% or 1.64 million people from July 1 2022 to July 1 2023.

Data from the 2020-2023 period show that the Multicultural population shows accelerating growth and has become the only source of U.S. population growth as a whole.

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Collage Group’s proprietary analysis of the Census data reveals:

  • The United States grew by 0.5% from 2022 to 2023, adding 1.6 million people.
  • The Multicultural population is almost 42% of the U.S. population.
  • The Biracial/Multiracial, Asian and Hispanic populations grew the most, by 7.4%, 5.7% and 4.8% respectively.
  • The non-Hispanic White population declined by 1% since the pandemic started in 2020.
  • Multiculural growth accounts for almost 160% of total growth, growing by 5.3 million since 2020. The White population shrank by almost 2 million people.

Interested in more? The American mainstream is being redefined, year by year. Contact us to learn more about Collage “size-of-prize” and related services to ensure your growth strategy accounts for the cultural transformation of the American consumer.

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