The coronavirus pandemic has emerged as a once-a-century transformation in the global economy, with radical impacts on trade-flows, consumer behavior, and spending across every industry. In collaboration with several of our member partners, Collage Group is sharing regular insights from our series of surveys of more than 3,000 consumers each. This deep dive insight will inform all our projections of spend and behavior change going forward as the crisis continues to impact consumer behaviors. Register for the June 11th Webinar:
Signs are pointing to a global recession sparked by the economic impact of the coronavirus pandemic. Lessons from the Great Recession suggest that, amidst recession, spending growth predominantly stems from Multicultural consumers.
A pandemic has upended your 2020 strategy, and you need to stay relevant with the consumers who will power your return to normal growth, regardless of how they are impacted today.
Consumer reaction to COVID-19 will vary by race, ethnicity, generation and gender. We’re exploring how cultural factors such as social proximity, risk aversion and multigenerational interaction impact behavior and motivations across demographics segments. The results will reveal insights on altered purchasing behaviors, such as stockpiling, and potential long-term behavioral changes.
Consumer attitudes and behaviors are likely to change as the crisis deepens, specifically with regard to financial and health concerns. These changes will vary across race, ethnicity, generation and gender. We’re exploring how consumers are altering behaviors, and looking deeper into adoption and adherence to recommended guidelines.
Consumer behaviors are evolving, and will likely change for your specific product or category, as well as your brand. We’re digging deeper to understand how brand-specific marketing efforts are being perceived by consumers, and unveil any changes to your size of prize as a result.
From all of us at Collage Group, we hope you are doing as well as can be expected during these uncertain times, and able to do what is needed to keep your families, colleagues and communities healthy, safe, and calm. We join many others in complying with social distancing recommendations, and have implemented a mandatory work from home policy and staff travel ban. We are fully adjusted to remote work, and continue to provide quality insights, custom research and remote-learning opportunities.
Dive into More Insights
Signs are pointing to a global recession sparked by the economic impact of the coronavirus pandemic. Lessons from the Great Recession suggest that, amidst recession, spending growth predominantly stems from Multicultural consumers.
A pandemic has upended your 2020 strategy, and you need to stay relevant with the consumers who will power your return to normal growth, regardless of how they are impacted today.
With the coronavirus crisis disrupting most planned in-person fieldwork, our existing online qual expertise at Collage Group has allowed us to seamlessly support clients despite quarantines.
These times are uncertain, but you don’t have to be. Act on these category-specific insights to resonate with multicultural consumers during this period of change.
Collage Group just launched new syndicated research streams ranking ads and brands on cultural fluency.
AdRate and BrandRate are major new initiatives that provide a solution to our members’ mounting need for a comprehensive, ongoing analysis of the cultural fluency of branding and advertising.
Unleashing culture to drive brand growth