COVID-19 Consumer Behavior Research
Deciphering Consumer Response to the Coronavirus Crisis Across All Race, Ethnicity and Generational Segments

The coronavirus pandemic has emerged as a once-a-century transformation in the global economy, with radical impacts on trade-flows, consumer behavior, and spending across every industry. Collage Group is undertaking a comprehensive, three-pronged research analysis to answer your pressing questions. At a time when maintaining trust in your brand is imperative, our hope is to provide unparalleled insights that position brands to engage effectively with America’s diverse consumers during this time of crisis. Read our firm’s workplace response to COVID-19.

Results will be available in early April. Research will continue with COVID-19 tracking questions in all syndicated surveys deployed for the coming months, with data released every two weeks.

Deep Dive Syndicated & Omnibus Survey

​Consumer reaction to COVID-19 will vary by race, ethnicity, generation and gender. We’re exploring how cultural factors such as social proximity, risk aversion and multigenerational interaction impact behavior and motivations across demographics segments. The results will reveal insights on altered purchasing behaviors, such as stockpiling, and potential long-term behavioral changes.

Sentiment & Behavior Tracker, Spending Projections & Brand Response

Consumer attitudes and behaviors are likely to change as the crisis deepens, specifically with regard to financial and health concerns. These changes will vary across race, ethnicity, generation and gender. We’re exploring how consumers are altering behaviors, and looking deeper into adoption and adherence to recommended guidelines.

Custom Solutions

Consumer behaviors are evolving, and will likely change for your specific product or category, as well as your brand. We’re digging deeper to understand how brand-specific marketing efforts are being perceived by consumers, and unveil any changes to your size of prize as a result.

 

Our Response to COVID-19

From all of us at Collage Group, we hope you are doing as well as can be expected during these uncertain times, and able to do what is needed to keep your families, colleagues and communities healthy, safe, and calm. We join many others in complying with social distancing recommendations, and have implemented a mandatory work from home policy and staff travel ban. We are fully adjusted to remote work, and continue to provide quality insights, custom research and remote-learning opportunities.