In collaboration with several of our member partners, Collage Group releases regular insights on COVID-19 from our series of surveys of more than 3,000 consumers each. These insights inform projections of spend and behavior change as coronavirus continues to impact consumer behaviors.
Consumer reaction to COVID-19 varies by race, ethnicity, generation and gender.
Our research explores how cultural factors such as social proximity, risk aversion and multigenerational interaction impact behavior and motivations across demographics segments.
The results reveal insights on altered purchasing behaviors, such as stockpiling, and long-term behavioral changes.
Consumer attitudes and behaviors changed specifically with regard to financial and health concerns.
These changes vary across race, ethnicity, generation and gender.
Our research explores how consumers have altered behaviors, and adopt and adhere to recommended guidelines.
Consumer behaviors are evolving, and continue to shift for specific products or categories.
Our research digs deeper to understand how brand-specific marketing efforts are perceived by consumers, and unveils any changes to your size of prize as a result.
Reading Time: 4 minutes. Mental health is an important issue for Americans – now more than ever. Our 2021 Roundtable Presentation, America Now, offers insights that help explain how Americans are feeling about mental health and what brands can do to support them.
Reading Time: 4 minutes. Americans are increasingly embracing a consumer mindset when it comes to healthcare. Men and Women alike are shopping around, comparing prices, and seeking more information than they have in the past.
Reading Time: 4 minutes. Each generation approaches the patient journey from a unique perspective. Keep reading for key insights, a downloadable deck, and webinar replay on generational differences in health-related attitudes and behaviors and the emerging consumer mindset.
Reading Time: 3 minutes. LGBTQ+ Americans have unique perspectives, needs, and experiences related to healthcare that brands must understand.
Reading Time: 3 minutes. More than 200 of America’s top brands have access to the deep cultural insights needed to engage America’s diverse consumers. Do you?
Reading Time: 4 minutes. In 2020, Collage Members turned to our consumer research platform for proprietary insights into a time of dramatic change. Here, we’ve compiled the six most important reports of last year.
Reading Time: 4 minutes. Christmas: the most wonderful time of the year, even during a pandemic. Keep reading for stats on timeless Christmas themes to lean into this year while pivoting to the realities of COVID.
Reading Time: 4 minutes. The coronavirus pandemic is fundamentally changing how American consumers gather for Thanksgiving and shop on Black Friday this year. Read on for insight into the consumer mindset and advice on how to best position your brand for success in this untraditional holiday season.
Where To Find Us
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Collage Group is a certified Minority Business Enterprise (MBE)
Understand & Embrace LGBTQ+ Terminology: A Pride Month Celebration
Authentically engaging and supporting the LGBTQ+ community is about more than saying the right word to refer to the right person, it’s about dignity and empathy.
Terminology is really a matter of respect: saying I see you, and I affirm your identity.
After attending this webinar, you will walk away with enhanced vocabulary and insights for cultural resonance beyond specific groups to Cultural Fluency across many. Happy Pride!
