The coronavirus pandemic has emerged as a once-a-century transformation in the global economy, with radical impacts on trade-flows, consumer behavior, and spending across every industry. In collaboration with several of our member partners, Collage Group is sharing regular insights from our series of surveys of more than 3,000 consumers each. This deep dive insight will inform all our projections of spend and behavior change going forward as the crisis continues to impact consumer behaviors.
As the COVID-19 Pandemic tightens its grip on America, consumer attitudes regarding financial security and social activities continue to change. Here’s the latest information brands need to strategically prepare for both short-term needs and long-term expectations.
We are now more than a month into the new normal of the COVID pandemic. Buying patterns have been massively disrupted, millions have lost their jobs with panic buying affecting many categories while others have nearly collapsed.
Consumer reaction to COVID-19 will vary by race, ethnicity, generation and gender. We’re exploring how cultural factors such as social proximity, risk aversion and multigenerational interaction impact behavior and motivations across demographics segments. The results will reveal insights on altered purchasing behaviors, such as stockpiling, and potential long-term behavioral changes.
Consumer attitudes and behaviors are likely to change as the crisis deepens, specifically with regard to financial and health concerns. These changes will vary across race, ethnicity, generation and gender. We’re exploring how consumers are altering behaviors, and looking deeper into adoption and adherence to recommended guidelines.
Consumer behaviors are evolving, and will likely change for your specific product or category, as well as your brand. We’re digging deeper to understand how brand-specific marketing efforts are being perceived by consumers, and unveil any changes to your size of prize as a result.
From all of us at Collage Group, we hope you are doing as well as can be expected during these uncertain times, and able to do what is needed to keep your families, colleagues and communities healthy, safe, and calm. We join many others in complying with social distancing recommendations, and have implemented a mandatory work from home policy and staff travel ban. We are fully adjusted to remote work, and continue to provide quality insights, custom research and remote-learning opportunities.
Dive into More Insights
Our latest AdRate study explores multicultural consumers’ reaction to USA Today’s official statement on Black Lives Matter.
Given all the uncertainty and stress of COVID, it’s more important than ever for marketers to keep a finger on the pulse of important consumer attitudes and behaviors.
In our latest AdRate study, we tested a Lysol ad called “Questions Need Answers”, released in July 2020.
In this BrandRate study for non-alcoholic beverage brands, we had the opportunity to test Mexican citrus soda brand Jarritos with multicultural consumers.
To keep up with the American consumer, we provide our members timely and relevant insights they can use to fine-tune their multicultural consumer research and marketing strategies.
This study provides insights health care organizations—payers, providers, and related companies—need to capture the attention and loyalty and improve the health of multicultural and generationally diverse Americans.