Economic Projections and Spending Shifts During COVID-19
June 1, 2020
Collage Group members have been asking two central questions as we head into the new economic reality of COVID-19.
The coronavirus pandemic has emerged as a once-a-century transformation in the global economy, with radical impacts on trade-flows, consumer behavior, and spending across every industry. In collaboration with several of our member partners, Collage Group is sharing regular insights from our series of surveys of more than 3,000 consumers each. This deep dive insight will inform all our projections of spend and behavior change going forward as the crisis continues to impact consumer behaviors.
Recession Planning for Sustainability & Growth: Market Research & Consumer Insights
May 27, 2020
Signs are pointing to a global recession sparked by the economic impact of the coronavirus pandemic. Lessons from the Great Recession suggest that, amidst recession, spending growth predominantly stems from Multicultural consumers.
Deep Dive Syndicated & Omnibus Survey
Consumer reaction to COVID-19 will vary by race, ethnicity, generation and gender. We’re exploring how cultural factors such as social proximity, risk aversion and multigenerational interaction impact behavior and motivations across demographics segments. The results will reveal insights on altered purchasing behaviors, such as stockpiling, and potential long-term behavioral changes.
Sentiment & Behavior Tracker, Spending Projections & Brand Response
Consumer attitudes and behaviors are likely to change as the crisis deepens, specifically with regard to financial and health concerns. These changes will vary across race, ethnicity, generation and gender. We’re exploring how consumers are altering behaviors, and looking deeper into adoption and adherence to recommended guidelines.
Custom Solutions
Consumer behaviors are evolving, and will likely change for your specific product or category, as well as your brand. We’re digging deeper to understand how brand-specific marketing efforts are being perceived by consumers, and unveil any changes to your size of prize as a result.
Our Response to COVID-19
From all of us at Collage Group, we hope you are doing as well as can be expected during these uncertain times, and able to do what is needed to keep your families, colleagues and communities healthy, safe, and calm. We join many others in complying with social distancing recommendations, and have implemented a mandatory work from home policy and staff travel ban. We are fully adjusted to remote work, and continue to provide quality insights, custom research and remote-learning opportunities.
Dive into More Insights
Understanding Hispanic Consumer Preferences for Food & Dining
August 12, 2020
Is your brand effectively appealing to the culinary and dining preferences and passions of Hispanic consumers? Food plays an important role in cultural identity among Hispanics. It combines historic flavors with current trends, creating a source of cultural pride and connection.
Measuring the Cultural Fluency of Brands: Personal Care
August 10, 2020
In this BrandRate study for personal care brands, we had the opportunity to test Fenty Beauty, a makeup line started by music superstar Rihanna in 2017.
The Top 7 Most Culturally Fluent Brands of 2020
August 6, 2020
American consumers are experiencing a cultural transformation of unprecedented scope and scale. The pressure is on to rethink marketing with a focus on authentic connections that tap into culture, identity and emotion. This rapidly evolving landscape requires a new approach to assessing and building brands, centered on what we refer to as Cultural Fluency.
Get on Top of 2020’s Hottest Upcoming genYZ Trend: Voting!
August 3, 2020
The 2018 U.S. midterm elections saw a dramatic increase in voter participation for younger generations. Here’s what brands and companies need to know about Millennial and Gen Z voter turnout to build consumer equity through the 2020 election and beyond.
Harder Times Ahead: Updated Economic Forecast and Survey Results on Consumer Finances and Purchasing
July 28, 2020
As the COVID-19 Pandemic tightens its grip on America, consumer attitudes regarding financial security and social activities continue to change. Here’s the latest information brands need to strategically prepare for both short-term needs and long-term expectations.
A Mile in Your Shoes: What Brands Need to Know about Sneaker Culture and the Multicultural Youth Consumer
July 15, 2020
Many Gen Z and Millennial Americans are passionate about fashion. We’re providing a closer look at the shoe industry, a corner of fashion where iconic brand collaborations create a highly competitive market.
Unleashing culture to drive brand growth