The coronavirus pandemic has emerged as a once-a-century transformation in the global economy, with radical impacts on trade-flows, consumer behavior, and spending across every industry.
In collaboration with several of our member partners, Collage Group is sharing regular insights from our series of surveys of more than 3,000 consumers each. This deep dive insight will inform all our projections of spend and behavior change going forward as the crisis continues to impact consumer behaviors.
Deep Dive Syndicated & Omnibus Survey
Consumer reaction to COVID-19 will vary by race, ethnicity, generation and gender.
We’re exploring how cultural factors such as social proximity, risk aversion and multigenerational interaction impact behavior and motivations across demographics segments.
The results will reveal insights on altered purchasing behaviors, such as stockpiling, and potential long-term behavioral changes.
Sentiment & Behavior Tracker, Spending Projections & Brand Response
Consumer attitudes and behaviors are likely to change as the crisis deepens, specifically with regard to financial and health concerns.
These changes will vary across race, ethnicity, generation and gender.
We’re exploring how consumers are altering behaviors, and looking deeper into adoption and adherence to recommended guidelines.
Consumer behaviors are evolving, and will likely change for your specific product or category, as well as your brand.
We’re digging deeper to understand how brand-specific marketing efforts are being perceived by consumers, and unveil any changes to your size of prize as a result.
Our Response to COVID-19
From all of us at Collage Group, we hope you are doing as well as can be expected during these uncertain times, and able to do what is needed to keep your families, colleagues and communities healthy, safe, and calm.
We join many others in complying with social distancing recommendations, and have implemented a mandatory work from home policy and staff travel ban. We are fully adjusted to remote work, and continue to provide quality insights, custom research and remote-learning opportunities.
The Latest COVID-19 Insights
The coronavirus pandemic is fundamentally changing how American consumers gather for Thanksgiving and shop on Black Friday this year. Read on for insight into the consumer mindset and advice on how to best position your brand for success in this untraditional holiday season.
Slow Improvement Amid Cultural Uncertainty: Updated Economic Forecast and Survey Results on Consumer Finances and Purchasing
Given all the uncertainty and stress of COVID, it’s more important than ever for marketers to keep a finger on the pulse of important consumer attitudes and behaviors.
Harder Times Ahead: Updated Economic Forecast and Survey Results on Consumer Finances and Purchasing
As the COVID-19 Pandemic tightens its grip on America, consumer attitudes regarding financial security and social activities continue to change. Here’s the latest information brands need to strategically prepare for both short-term needs and long-term expectations.
Collage Group members have been asking two central questions as we head into the new economic reality of COVID-19.
Signs are pointing to a global recession sparked by the economic impact of the coronavirus pandemic. Lessons from the Great Recession suggest that, amidst recession, spending growth predominantly stems from Multicultural consumers.
With the coronavirus crisis disrupting most planned in-person fieldwork, our existing online qual expertise at Collage Group has allowed us to seamlessly support clients despite quarantines.