Understanding where you should invest your multicultural marketing efforts along the consumer journey is critical to ensuring that your dedicated and integrated approaches reach your consumers in the most impactful way.
Through our years of research, we’ve uncovered significant points of divergence along the consumer journey, driven by fundamental differences in cultural dimensions, that marketers can use to capture the multicultural opportunity.
Join us on October 10 at 2pm ET to learn:
- The influence of culture across the consumer journey (pre-store, in-store, post-purchase)
- Practical examples across different categories
- How Collage can help you in better understanding the consumer journey within your category
Want to learn more about our Consumer Journey Approach? View our Consumer Journey Outline, and contact info@collagegroup.com for more information