Customer centricity in today’s highly diverse marketplace requires a deeper understanding of the influence of culture on your customer/shopper journey mapping. Your customer’s culture need-based triggers and behaviors along their journey will inform your marketing activities in a more customized, dynamic and impactful way.
This session will examine the underlying drivers of behavior based on a strong cultural foundational framework based on years of research. In the process, we’ve uncovered significant points of divergence along the consumer journey, driven by fundamental differences in cultural dimensions, that marketers can use to capture to unlock growth and inform their overall business strategy.
Join us on October 10 at 2:00 pm ET to learn:
- Where does culture exert the most influence on your consumer journey behaviors? (pre-store, in-store, post-purchase)
- Unique digital media consumption behaviors and the role of influencers, creators and celebrities as sources of information for new products.
- Practical examples across different categories (Health & Wellness, Food & Beverage, etc)
Want to learn more about our Consumer Journey Approach? View our Consumer Journey Outline, and contact [email protected] for more information
